Improve Digital Marketing with Content Strategies
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Improve Digital Marketing with Content Strategies
Course Overview
Content Marketing Course: Improve Digital Marketing with Content Strategies
The Content Marketing Course is a comprehensive 2-day course will teach you about the various types of content and their suitability to be used for your business needs. It will also teach you about the suitability of different types of content for different platforms such as Facebook, Instagram, Tik Tok, and your website. Using the wrong content may result in an adverse effect.
Thereafter, explore how marketers use calendars to organise content creation and publishing, to avoid missing out on important dates and events where the right content posted on the right platform will bring you maximum effectiveness on brand awareness, engagement and conversions.
What is Content Marketing?
Content Marketing is a type of marketing that involves the creation and sharing of online material (such as blogs, videos, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services. Read more about Content Marketing.
Course Title
Improve Digital Marketing with Content Strategies
Course Objectives: Content Marketing Course: Learn Content Strategy & Types
The Content Marketing Course is designed to develop the learner’s knowledge, understanding and skills in content strategy and marketing, and the management of a content marketing campaign.
Learners will be required to identify the relevance of content marketing to a campaign, propose ideas, and utilise an editorial calendar to manage publishing and analyses processes while taking account of any legal requirements.
Improve Digital Marketing with Content Strategies
Course Content: Content Marketing Course: Learn Content Strategy & Types
Day 1
AM
- Learn what digital storytelling is and how it can convey your brand message
- Learn to develop a compelling digital storyboard for better audience engagement
- Understand content types based on latest market trends and how they can be used to drive positive results
- Evaluate the legal requirements such as PDPA, copyright, trademark, laws and compliance of a content marketing campaign
PM
- How to create content on your website for optimal Search Engine Optimization
- Learn to conceptualize content ideas to achieve marketing goals
- Understand the benefits of a content calendar and how it ensures consistency and accuracy
Day 2
AM
- Learn to create an effective content marketing campaign to increase traffic and conversions for higher sales volume and engagement
- Analyze key insights and data from campaigns to produce better content for future campaigns
PM
- Written Assessment
Who Should Attend
Anyone who wants to learn how to develop a cohesive content strategy to create and publish content on a regular basis to generate organic traffic, and generate more sales.
Certification & Statement of Attainment (SOA)
Candidates who complete the course with at least 75% attendance and demonstrate competency during assessment will receive a Certificate of Completion by FirstCom Academy.
Participants who fulfil all requirements will receive a SkillsFuture WSQ Statement of Attainment (SOA) under the National Infocomm Competency Framework.
For information on related courses, please visit Video Production for Social Media, Facebook Advertising Course and Digital Marketing Courses.
Course Feature
Course Feature
Course Provider: Firstcom Academy Pte Ltd
UEN: 201734671R
Course Reference Number: TGS-2020504750
Mode Of Training: Classroom
Funding Validity Period: 03 Aug 2020 – 02 Aug 2024
Improve Digital Marketing with Content Strategies
| FULL COURSE FEE | $864.00 |
|---|---|
| Singaporean 40 yrs and above | $304.00 |
| Singaporean 21-39 yrs / PR | $464.00 |
| Duration | 2 days (16 hours) |
Available in: English
