Improve Digital Marketing with Content Strategies

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Improve Digital Marketing with Content Strategies

Course Overview

Content Marketing Course: Improve Digital Marketing with Content Strategies

The Content Marketing Course is a comprehensive 2-day course will teach you about the various types of content and their suitability to be used for your business needs. It will also teach you about the suitability of different types of content for different platforms such as Facebook, Instagram, Tik Tok, and your website. Using the wrong content may result in an adverse effect.

Thereafter, explore how marketers use calendars to organise content creation and publishing, to avoid missing out on important dates and events where the right content posted on the right platform will bring you maximum effectiveness on brand awareness, engagement and conversions.

What is Content Marketing?

Content Marketing is a type of marketing that involves the creation and sharing of online material (such as blogs, videos, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services. Read more about Content Marketing.

Course Title

Improve Digital Marketing with Content Strategies

Course Objectives: Content Marketing Course: Learn Content Strategy & Types

The Content Marketing Course is designed to develop the learner’s knowledge, understanding and skills in content strategy and marketing, and the management of a content marketing campaign.

Learners will be required to identify the relevance of content marketing to a campaign, propose ideas, and utilise an editorial calendar to manage publishing and analyses processes while taking account of any legal requirements.

Improve Digital Marketing with Content Strategies

Course Content: Content Marketing Course: Learn Content Strategy & Types

Day 1


  • Learn what digital storytelling is and how it can convey your brand message
  • Learn to develop a compelling digital storyboard for better audience engagement
  • Understand content types based on latest market trends and how they can be used to drive positive results
  • Evaluate the legal requirements such as PDPA, copyright, trademark, laws and compliance of a content marketing campaign


  • How to create content on your website for optimal Search Engine Optimization
  • Learn to conceptualize content ideas to achieve marketing goals
  • Understand the benefits of a content calendar and how it ensures consistency and accuracy

Day 2


  • Learn to create an effective content marketing campaign to increase traffic and conversions for higher sales volume and engagement
  • Analyze key insights and data from campaigns to produce better content for future campaigns


  • Written Assessment

Who Should Attend

Anyone who wants to learn how to develop a cohesive content strategy to create and publish content on a regular basis to generate organic traffic, and generate more sales.

Certification & Statement of Attainment (SOA)

Candidates who complete the course with at least 75% attendance and demonstrate competency during assessment will receive a Certificate of Completion by FirstCom Academy.

Participants who fulfil all requirements will receive a SkillsFuture WSQ Statement of Attainment (SOA) under the National Infocomm Competency Framework.

For information on related courses, please visit Video Production for Social Media, Facebook Advertising Course and Digital Marketing Courses.

Course Feature

Course Feature

Course Provider: Firstcom Academy Pte Ltd
UEN: 201734671R
Course Reference Number: TGS-2020504750
Mode Of Training: Classroom
Funding Validity Period: 03 Aug 2020 – 02 Aug 2024

Improve Digital Marketing with Content Strategies

Singaporean 40 yrs and above$304.00
Singaporean 21-39 yrs / PR$464.00
Duration2 days
(16 hours)

Available in: English

Book Class Now!

Contact Us On Whatsapp

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+65 6255 5584

Based on 87 reviews
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Tee AhwenwenTee Ahwenwen
08:50 26 Feb 23
Ms Ashley Shirley wong is a nice and cheerful teacher thanks for today 26feb23 thank you I am wenyi is teachable teacher and i understand everything and enjoying your lesson so much 😊 really appreciate that.
Ben HanBen Han
18:30 03 Jan 23
Coursemology provides a wide range of massage courses with flexible training schedules..Sales manager , Rachel Lip, assisted me quickly and positively with both my course enquiries as well as the registration of my chosen massage course in a fuss free manner..So for my friends out there...If you are looking to enrol for serious massage courses..Coursemology is your recommended choice...RegardsBen Han
Devaghi ATDevaghi AT
00:35 15 Aug 22
The trainers were very Knowledgeable n conducted the session to participants understanding. Friendly n approachable. Motivational approach during practicals. I benefited from Course. Tq, trainers.
Mohd IqbalMohd Iqbal
09:58 24 May 22
My Food and Hygiene course here was superb! Instructor is very helpful to ensure you understand the importance of Cleanliness and Safety in the kitchen. I highly recommend Coursemology.
02:58 12 May 22
Attended the Food Hygiene course at vision exchange. The course sign up and payment process was fast and simple. The instructor was fun and engaging and helpful. Highly recommend this place if you want to get your food hygiene cert.
Joey GanJoey Gan
09:29 24 Apr 22
My sister and I had many questions about the different courses. The staff present including the boss Mr Wee were very patient and friendly to help us. The centre at Toa Payoh was also easy to get to and centre facilities were kept clean and tidy. We have a very good experience.
ting siongting siong
06:05 19 Apr 22
The trainer is patient and able to explain food hygiene and safety concept clearly. She demonstrated the hand cleaning techniques, share industry practices and safety standards with participants.A good training indeed.

Coursemology is an online course directory, listing short courses in Singapore to provide information on WSQ courses and SkillsFuture Subsidy to corporates and individuals. We do course listing for training providers in Singapore to improve your employability via skills upgrading and job skills upskilling through skills development courses.

About Us

Training Locations

Toa Payoh Central
Blk 190 Toa Payoh Lorong 6, #02-514 Singapore 310190 (Above KFC)

9142 8897

Jurong East Central
2 Venture Drive, Vision Exchange, #07-23 Singapore 608526

8669 1718

Tampines Central
300 Tampines Avenue 5, NTUC Income Tampines Junction #07-05, Singapore 529653 (Opposite Our Tampines Hub)

8028 6619

Mon to Sun:
8:30am to 6:00pm
Closed on Public Holidays