Lead Generation with Social Media

Course Content

Analyse social media platforms

• Identify the suitable social media platforms that build brand awareness and nurtures relationships with your potential customers.

Develop social media strategies and productivity

• Develop social media marketing funnels to churn leads into sales
• Analyse the performance of social media management campaigns
• Improve social media engagement for your business

Set up and implement for Inbound Marketing with Social Media Strategies

• Learn to plan and implement inbound marketing strategies according to the customer journey map
• Improve your organisation’s overall marketing strategy

Develop communication responses on social media platforms

• Develop a plan to increase customer loyalty based on organisation-wide policies and guidelines
• Plan your next Advocacy Campaign by following essential steps

Develop content on social media platforms

• Learn tips and techniques to curate engaging content
• Use a web-based software to create visual content with beautiful templates
• Develop marketing content for social media purposes

Manage social media content for advertisement

• Understand the processes involved in content creation and curation
• Plan and schedule a content calendar for different channels
• Align your budget with your marketing goals

Manage inbound marketing activities to achieve goals

• Build Inbound marketing activities to convert prospects to leads
• Ways to improve your inbound marketing strategy

Lead customers through decision-making process

• Understand processes involved in converting prospects into leads
• Guide customers through the customer decision processes
• Nurture leads through sales automation

Evaluate and optimise the ads performance

• Measure social media ROI for better performance
• Review and analyse customer behaviours, interests and demographics

Monitor marketing strategy implementation

• Monitor and review organisations’ inbound marketing strategy implementation and effectiveness in generating leads and conversions

Digital Tools used for learning

• Facebook
• LinkedIn
• Google Ads
• ActiveCampaign

Prerequisites

You are encouraged to bring your own laptop and charger to class. However, one will be provided if necessary.

• Minimum GCE ‘O’ Level English D7 or Workplace Literacy at WPL Level 5 or above (any 2 from the 4 WPL SOAs); and Workplace Numeracy at WPN Level 5 or above.
• Ability to use Windows and/ or Mac OS
• Ability to use Word Processing and Excel
• Basic awareness of software systems and applications

Certification

Participants who fulfil all requirements will receive a Statement of Attainment (SOA) issued by the SkillsFuture Singapore (SSG).