SEO Training Course
 | 3h 25 min total length |
 | 7 sections |
| 18 lectures |
Course Overview
SEO Training Course
SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines. Firms that practice SEO can vary; some have a highly specialized focus, while others take a more broad and general approach. Optimizing a web site for search engines can require looking at so many unique elements that many practitioners of SEO (SEOs) consider themselves to be in the broad field of website optimization (since so many of those elements intertwine).
What you’ll learn:
- Understand basics of SEO
Course Title
SEO Training Course
This course includes:
- Online video content
- Certificate of completion
- Instructor Q&A
- Instructor direct message
Who this course is for:
Anyone interested in learning about SEO
Course content
7 sections • 18 lectures • 3h 25m total length
1. SEO Strategy Development – 5 lectures 48min
| What does an SEO do in their day-to-day work? | 6:21 |
| How to craft remarkable SEO strategy for 2017 | 9:01 |
| SEO Strategy Audit in 5 Steps | 9:49 |
| How to create demand for sites with little or no search volume | 11:54 |
| Creating a Customer Journey Map | 10:47 |
2. Site Audits and Structure – 3 lectures 41min
| Kickstart an SEO Site Audit for your Startup | 18:00 |
| Controlling Indexing for better Search Engine Ranks | 12:23 |
| Subfolders vs. Subdomains | 10:46 |
3. Keyword Research Basics – 2 lectures 19min
| Step by Step process for discovering, prioritizing keywords | 12:07 |
| How to Build a Killer Content to Keyword Map | 6:42 |
4. On-Page SEO Fundamentals – 2 lectures 29min
| 8 Principles of a great on page SEO strategy | 17:42 |
| How to Optimize for Competitors’ Branded Keywords | 11:27 |
5. Link building and Off-Page SEO – 3 lectures 39min
| The Rules of Link Building | 8:46 |
| Targeted Link Building in 2016 | 12:46 |
| 20 Attributes that Influence a Link’s Value | 17:08 |
6. SERP Features (a.k.a. Featured Snippets) – 1 lecture 12min
| How to Appear in Google’s Answer Boxes | 11:34 |
7. Reporting on SEO – 2 lectures 18min
| How to convert client goals into reportable metrics | 8:58 |
| How to prove the ROI of content campaigns | 9:25 |
Instructor: Moz moz
Backed by industry-leading data and the largest community of SEOs on the planet, Moz builds software to help marketers not only see their data, but get actionable insights to improve their visibility online. Our products for SEO, brand, content, social, and local marketing help customers rank higher, improve outreach, and increase brand awareness. True to its TAGFEE values, Moz is dedicated to helping people do better marketing by providing online marketing tools, tutorials, and educational resources. Moz supports over 35,000 customers and 500,000 community members worldwide from its offices in Seattle, Washington, and Portland, Oregon.
One quick note: the certificates given by Udemy are just for fun; they’re in no way meant to imply an official certification or affiliation with Moz.
Course Feature
Course Feature
Course Provider: Udemy
UEN: N/A
Course Reference Number: N/A
Mode Of Training: Online
| FULL COURSE FEE | FREE |
|---|---|
| Duration | 3h 25min |
Available in: English
