Business Visual Content Creation with Generative AI Tools

Learning Outcome

• LO1. Facilitate research into emerging content creation methods and tools
• LO2. Manage concept creation and partnerships with external content creators and vendors to achieve content requirements
• LO3. Produce the required content in alignment with stakeholders’ requirements using AI Tools
• LO4. Liaise with relevant stakeholders during the testing and implementation of content to ensure that content is aligned with their artistic vision

Course Outline

Topic 1: Emerging Trends and Trending GenAI Tools in Visual Content Creation

Topic 2: AI Ethics and Copyright

Topic 3: How to Develop Concept and Ideas for your Still Images and Video Project Using GenAI Tools

• Partnerships with External AI Content Creators and Vendors

Topic 4: Smartphone Photography and Videography Techniques

• Camera Basics
• Capturing the Perfect Angle

Topic 5: Basics of Prompting for AI Tools

• What Is Prompting and Why Is It Important In AI?
• Crafting Clear and Effective Prompts for Different AI Tools

Topic 6: Best Practices for Optimizing Results From AI-Generated Content

Topic 7: Image Generation with GenAI Tools

• ChatGPT
• Leonardo.ai
• Microsoft Designer
• Canva

Topic 8: Video Creation Using TikTok on the Smartphone

• Video Creation Process
• Video Creation Technique
• Video Editing Technique

Topic 9: Video Creation Using Capcut on the Smartphone and Laptop

• Using Capcut on the Smartphone
• Dreamina from Capcut
• Video Creation Technique
• Basic Video Editing Technique

Topic 10: Involving Stakeholders in the Content Testing and Implementation Process

Who Should Attend?

• Marketing and Social Media Professionals
• Business Owners and Entrepreneurs
• Content Creators and Digital Marketers
• Communication and Public Relations Specialists
• Individuals interested in leveraging AI for creative or business purposes

Minimum Entry Requirement

• At least a GCE ‘N’ Level graduate or a Workplace Literacy Level 5 or higher
• At least one year of working experience in a role that uses computers at work
• Learners who do not meet the education qualification requirements, but have at least 3 years of relevant working experience can be admitted on a case-by-case basis subject to approval by the Management Representative

Course Funding Options

Eligible Singaporeans can use SkillsFuture Credit to offset course fees, while NTUC members can utilise UTAP for up to 50% funding (capped at $250 per year). Companies can also benefit from Absentee Payroll (AP) funding at $4.50 per hour, capped at $100,000 per year. 

Funding Eligibility Criteria

Individual Sponsored Trainee

Company Sponsored Trainee

– Singapore Citizens or Singapore Permanent Residents – From 1 October 2023, all attendance-taking for SkillsFuture Singapore’s (SSG) funded courses must be done digitally via the Singpass App. This applies to both physical and synchronous e-learning courses – Trainee must achieve at least 75% attendance – Trainee must pass all prescribed tests/assessments and attain 100% competency – We reserve the right to claw back the funded amount from trainee if he/she does not meet the eligibility criteria

– Singapore Citizens or Singapore Permanent Residents – From 1 October 2023, all attendance-taking for SkillsFuture Singapore’s (SSG) funded courses must be done digitally via the Singpass App. This applies to both physical and synchronous e-learning courses – Trainee must achieve at least 75% attendance – Trainee must pass all prescribed tests/assessments and attain 100% competencyWe reserve the right to claw back the funded amount from trainee if he/she does not meet the eligibility criteria

Funding Types

Individual Sponsored Trainee	Company Sponsored Trainee
SkillsFuture: – Eligible Singapore Citizens can use their SkillsFuture Credits to offset course fee payable after funding UTAP: – This course is eligible for Union Training Assistance Programme (UTAP) – NTUC members can enjoy up to 50% funding (capped at $250 per year) under UTAP	Absentee Payroll (AP) Funding: – $4.50 per hour, capped at $100,000 per enterprise per calendar year – AP funding will be computed based on the actual number of training hours attended by the trainee