TikTok Selling & Marketing
 | 2 Day Course |
 | SkillsFuture Credit |
| PSEA Eligible |
Course Overview
TikTok Marketing Course SkillsFuture
TikTok, the highly popular social media turns out not only be able to connect us with other people but also can be used as a highly effective marketing media. And our TikTok Marketing course helps you to utilize and maximize TikTok for selling and marketing purposes. Get more recognition, awareness and ultimately sales by learning and applying various strategies that we teach in this course. Make your TikTok Shop busier than ever, sell more products than ever.
With this TikTok social media selling and marketing training, learn how various well-planned content strategies can play significant roles in your personal branding and or sales effort.
Course Title
Social Media Marketing
Entry Requirement
Learners are encouraged to:
- Have basic knowledge on own work role and the corresponding responsibilities and limitations • Have minimum secondary school education.
- Develop Writing, Reading, Listening and Speaking of English to a proficiency level equivalent to Workplace Literacy and Numeracy (WPLN) Level 3
- Develop Numeracy skills to a proficiency level equivalent to Workplace Literacy and Numeracy (WPLN) Level 3
Our staff and course consultants attending course enquirers would screen interested trainees whether they fulfill the course pre-requisites which include the above WPLN levels. Learners who do not meet the WPLN Levels would be encouraged to take up the appropriate WPLN courses.
Course Objectives
TikTok marketers have to constantly review their existing strategies and pivot to add new types of content to their repertoire. They continually have to keep an eye out for the latest trends influencing the future of TikTok marketing and evolve accordingly.
This course aims to provide knowledge to formulate, execute and evaluate plans for TikTok marketing. To establish positive relationships with industry and social media colleagues and proactively seek and evaluate innovative marketing opportunities.
At the end of this session, the learner should be able to proactively seek and evaluate innovative marketing opportunities to enhance customer engagement while adhering to legal and ethical practices of using the social media for selling products and services.
Learning Outcomes
- LO1. Select the types of social media platform and tools to execute the social media marketing campaign in alignment with marketing strategies, operational plan, budget, copyright and intellectual property.
- LO2. Apply the rules & regulations and terms to monitor campaign performance and effectiveness under organisational policy and procedures and refine action plans by monitoring campaign performance and effectiveness.
- LO3. Plan with the tools for social media scheduling and evaluate the use of new social media technologies.
Course Content
- Benefits of Social Media Marketing
- Trending Use Cases for Short-Form Videos
- Comparison with Different Channels
- Content Formats, Content Types, Organic Content
- Storytelling Techniques, Advertising
- TikTok Content Commerce
- Copyright and Intellectual Property Considerations
- Target Audiences Profiling
- Brand-Specific Content Marketing Plan
- The Importance of a Content Marketing Plan
- How to Create a Content Marketing Plan for TikTok
- Timelines-setting and Budgeting
- Content Commerce Campaign Management
- Rise of TikTok as a Storytelling Platform
- “Violations” And Other Pitfalls To Avoid
- Factors that Helps Improve Traffic
- TikTok Analytics Dashboard Customisations
- How to Automate TikTok Posts
- Tools for Social Media Scheduling – Automating TikTok Posts
TikTok Marketing Course Outline
Some of the materials that will be learned by the students of this class include:
- Intro to TikTok Marketing
- Understanding the potential of TikTok as marketing channels, how it works, how to setup and optimize TikTok profile
- Creation of Engaging Content
- Learn about target audiences and how to create contents that’s suitable for them
- Understanding different types of TikTok content (videos, live, reels)
- Upgrading the quality of our content
- Setting and Optimizing TikTok Shop
- Intro to TikTok shop and related features
- Setting up and verification
- Optimizing shop and product listings
- How to Sell on TikTok? Selling Tips and Tricks
- Knowing different ways to sell on TikTok
- Developing strategies to increase sales and conversions
- Best TikTok selling strategies
- Running TikTok Ads Effectively
- Understanding different TikTok ads channels
- Setting up campaigns and maximizing ROI
- Measuring and Analyzing Performance
- Learn how to use metrics and tools
- Tracking every KPIs available
- Improving ads based on data
- Advanced Strategies for Selling on TikTok
- Sell more on TikTok
- Using influencers and partnerships
- Using user-generated content and social proofs
- Next level tactics
- Next Steps
- Recaps and conclusions
- Further recources
- Step-by-step action plan
Social Media Marketing
SMM Course Content
- Our proposed social media marketing course is focus on the basic knowledge to proactively seek and evaluate innovative marketing opportunities to enhance customer engagement while adhering to legal and ethical practices for use of social media. Hence, we proposed a duration of 16 hours training is sufficient and adequate to prepare learners and are confident that the quality of learning would not be compromised.
- The portfolio activity will contain individual pieces of evidence demonstrating work outputs. This enables learners to share and discuss their experience during the class.
- The learners are given opportunity and scenario to apply on the skills learnt and able to work out and transfer to the skills set, ideas, approaches, solutions to the workplace, etc. being exposed to different perspectives, experiences and processes and discussing these and making judgements about what works best for their company marketing activity, or what best reflects their beliefs, values, etc.
- The learning approach will apply problem‐based scenario learning as an authentic assessment. that requires learners to use and demonstrate the same competencies or combinations of knowledge, skills, and attitudes involved in professional life. The learning environment will emphasize what learners need to learn rather than what instructors believe they should teach.
Additional Note
Attendance requirement: min 75% attendance
Course completion requirements: Fulfill at least 75% min attendance and pass assessments – competent (Refer to mode of assessment for details)
Certification
Participants who fulfil all requirements will receive a Statement of Attainment (SOA) issued by the SkillsFuture Singapore (SSG).
See more Digital Marketing Courses →
Course Feature
Course Feature
Course Provider: Associates Consulting Pte. Ltd.
UEN: 200006697N
Course Reference Number: TGS-2022010902
Mode Of Training: Part Time
Funding Validity Period: 22 Jan 2021 – 21 Jan 2026
| FULL COURSE FEE | $981.00 |
|---|---|
| Singaporean 40 yrs and above | $351.00 |
| Singaporean 21-39 yrs / PR | $531.00 |
| Duration | 2 days (17hrs) |
Available in: English
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