Social Media Marketing

SMM Course Content

• Our proposed social media marketing course is focus on the basic knowledge to proactively seek and evaluate innovative marketing opportunities to enhance customer engagement while adhering to legal and ethical practices for use of social media. Hence, we proposed a duration of 16 hours training is sufficient and adequate to prepare learners and are confident that the quality of learning would not be compromised.
• The portfolio activity will contain individual pieces of evidence demonstrating work outputs. This enables learners to share and discuss their experience during the class.
• The learners are given opportunity and scenario to apply on the skills learnt and able to work out and transfer to the skills set, ideas, approaches, solutions to the workplace, etc. being exposed to different perspectives, experiences and processes and discussing these and making judgements about what works best for their company marketing activity, or what best reflects their beliefs, values, etc.
• The learning approach will apply problem‐based scenario learning as an authentic assessment. that requires learners to use and demonstrate the same competencies or combinations of knowledge, skills, and attitudes involved in professional life. The learning environment will emphasize what learners need to learn rather than what instructors believe they should teach.
• Minimum Entry Requirement
  – Have a basic understanding of the social media guideline, standard operating procedures and regulation
  -Be able to speak, listen and read English at a proficiency level not lower than the Employability Skills Workforce Skills Qualification (ES WSQ) Workplace Literacy (WPL) Level 4
  -Have basic experience to on a different types of social media platform, tools and their operation e.g. YouTube, Facebook, Twitter or Instagram etc.
  -Basic knowledge rules and regulations and terms of use of specific social media platforms and IMDA act on media
  -At least Secondary school education.
  -Workplace Literacy, IT and Numeracy (WPLN) Level 4 or equivalent.

Certification

Participants who fulfil all requirements will receive a Statement of Attainment (SOA) issued by the SkillsFuture Singapore (SSG).

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