Video Production for Social Media

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Video Production for Social Media

Course Overview

Video Production Course

Video production course to give learners the foundation in digital video content creation for social media marketing. Learn about the basics of videography, plus the concepts of content strategy and visual storytelling. With this video making skills, learners can come up with an effective video marketing strategy for their business or brand’s social media platforms.

Social media platforms are commonly used by many businesses to increase brand awareness, but do you know what are the right platforms to use for your brand? In this 2 days course, you will learn more about various social media platforms which are in trend, such as Facebook, Instagram, LinkedIn, YouTube, TikTok, and how they can be implemented for your business so that you can engage and reach out to the 4.6 million active social media users in Singapore.

To ensure that you are able to run social media campaigns effectively, you will learn how to create compelling marketing videos using just your smartphone. Our course will cover basic  filming techniques and free applications which you can use to create media assets for your company.

You will be able to create effective social media campaigns that will bring you an increase in positive engagement with your existing audience and reach out to new audiences for brand awareness and sales.

Course Title

Video Production for Social Media

Course Objectives

At the end of the workshop, you will be required to present a video that is suitable for content marketing on YouTube or Instagram. You will learn:

  • An understanding of the current trends and practices on Facebook, Instagram, TikTok, LinkedIn, and YouTube
  • Compare and contrast between simple video editing using native filters and stickers and professional video editing software
  • What makes a video go viral

Video Production for Social Media

Course Content

Day 1

  • Understand your target audience and how to reach out to them on social media
  • Learn how to create an effective social media content calendar to engage your audiences
  • Learn and understand PDPA, IP, copyright and how to avoid infringement on social media platforms
  • Understand the positive and negative impacts of social media and learn how to keep up with new trends

Day 2

  • Evaluate various social media marketing platforms available and choose the right platforms suitable for you to grow and improve your business
  • Learn on the features available on Facebook, Instagram, LinkedIn and YouTube to maximize business opportunities
  • Find out popular third party productivity tools that can help you manage multiple social media platforms better
  • Learn how to use free software on smartphone to create content suitable for usage on social media platforms
  • Learn how to build an active community on social media by developing community engagement activities such as lucky draws and contests
  • Understand how to engage and encourage your community to contribute content to your social media
  • Learn how to use positive reviews and user-generated content to get more business
  • How to set measurable goals and analyze traction and results
  • Written and Practical Assessment

Entry Requirements

  • Aged 21 and above
  • Have basic computer literacy Level 2
  • Have minimum GCE “N”, “O” or “A” Level / NITEC or a diploma qualification and minimum 2 years of working experience;
  • Have an understanding and working knowledge of sales and marketing principles/practices and
  • Have an English language proficiency equivalent of higher of any of the following – GCSE N/O Levels pass in English / WPLN Level 5 / IELTS 5.5 / TOEFL (internet based total) 46-59.


Candidates who complete the course with at least 75% attendance and demonstrate competency during assessment will receive a Certificate of Completion by Cantley and the SkillsFuture WSQ Statement of Attainment under the National Infocomm Competency Framework (NICF).

Participants who fulfil all requirements will receive a Statement of Attainment (SOA) issued by the SkillsFuture Singapore (SSG).

For information on related courses, please visit Digital Marketing Courses

Course Feature

Course Feature

Course Provider: Cantley Lifecare Pte Ltd
UEN: 201703024G
Course Reference Number: TGS-2022014406
Mode Of Training: Full Time and Part Time
Funding Validity Period: 04 Jul 2022 – 03 Jul 2024

Video Production for Social Media

Singaporean 40 yrs and above$333.00
Singaporean 21-39 yrs / PR$513.00
Duration 2 days
(16 hours)

Available in: English

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+65 6255 5584

Based on 87 reviews
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Tee AhwenwenTee Ahwenwen
08:50 26 Feb 23
Ms Ashley Shirley wong is a nice and cheerful teacher thanks for today 26feb23 thank you I am wenyi is teachable teacher and i understand everything and enjoying your lesson so much 😊 really appreciate that.
Ben HanBen Han
18:30 03 Jan 23
Coursemology provides a wide range of massage courses with flexible training schedules..Sales manager , Rachel Lip, assisted me quickly and positively with both my course enquiries as well as the registration of my chosen massage course in a fuss free manner..So for my friends out there...If you are looking to enrol for serious massage courses..Coursemology is your recommended choice...RegardsBen Han
Devaghi ATDevaghi AT
00:35 15 Aug 22
The trainers were very Knowledgeable n conducted the session to participants understanding. Friendly n approachable. Motivational approach during practicals. I benefited from Course. Tq, trainers.
Mohd IqbalMohd Iqbal
09:58 24 May 22
My Food and Hygiene course here was superb! Instructor is very helpful to ensure you understand the importance of Cleanliness and Safety in the kitchen. I highly recommend Coursemology.
02:58 12 May 22
Attended the Food Hygiene course at vision exchange. The course sign up and payment process was fast and simple. The instructor was fun and engaging and helpful. Highly recommend this place if you want to get your food hygiene cert.
Joey GanJoey Gan
09:29 24 Apr 22
My sister and I had many questions about the different courses. The staff present including the boss Mr Wee were very patient and friendly to help us. The centre at Toa Payoh was also easy to get to and centre facilities were kept clean and tidy. We have a very good experience.
ting siongting siong
06:05 19 Apr 22
The trainer is patient and able to explain food hygiene and safety concept clearly. She demonstrated the hand cleaning techniques, share industry practices and safety standards with participants.A good training indeed.

Coursemology is an online course directory, listing short courses in Singapore to provide information on WSQ courses and SkillsFuture Subsidy to corporates and individuals. We do course listing for training providers in Singapore to improve your employability via skills upgrading and job skills upskilling through skills development courses.

About Us

Training Locations

Olympus Learning Academy

Blk 190 Toa Payoh Lorong 6, #02-514
Singapore 310190

2 Venture Drive Vision Exchange, #07-23 Singapore 608526

NTUC Income Tampines Junction, 300 Tampines Avenue 5 (Opposite Our Tampines Hub) #07-05 Singapore 529653

Mon to Sun : 8:30am to 6:00pm
Closed on Public Holidays