Video Production for Social Media

This image has an empty alt attribute; its file name is Path-181.svg2 Day Course
SkillsFuture Credit Eligible
PSEA Eligible

Course Overview

Video Production Course

Video production course to give learners the foundation in digital video content creation for social media marketing. Learn about the basics of videography, plus the concepts of content strategy and visual storytelling. With this video making skills, learners can come up with an effective video marketing strategy for their business or brand’s social media platforms.

Social media platforms are commonly used by many businesses to increase brand awareness, but do you know what are the right platforms to use for your brand? In this 2 days course, you will learn more about various social media platforms which are in trend, such as Facebook, Instagram, LinkedIn, YouTube, TikTok, and how they can be implemented for your business so that you can engage and reach out to the 4.6 million active social media users in Singapore.

To ensure that you are able to run social media campaigns effectively, you will learn how to create compelling marketing videos using just your smartphone. Our course will cover basic  filming techniques and free applications which you can use to create media assets for your company.

You will be able to create effective social media campaigns that will bring you an increase in positive engagement with your existing audience and reach out to new audiences for brand awareness and sales.

Course Title

Video Production for Social Media

Course Objectives

At the end of the workshop, you will be required to present a video that is suitable for content marketing on YouTube or Instagram. You will learn:

  • An understanding of the current trends and practices on Facebook, Instagram, TikTok, LinkedIn, and YouTube
  • Compare and contrast between simple video editing using native filters and stickers and professional video editing software
  • What makes a video go viral

Video Production for Social Media

Course Content

Day 1

  • Understand your target audience and how to reach out to them on social media
  • Learn how to create an effective social media content calendar to engage your audiences
  • Learn and understand PDPA, IP, copyright and how to avoid infringement on social media platforms
  • Understand the positive and negative impacts of social media and learn how to keep up with new trends

Day 2

  • Evaluate various social media marketing platforms available and choose the right platforms suitable for you to grow and improve your business
  • Learn on the features available on Facebook, Instagram, LinkedIn and YouTube to maximize business opportunities
  • Find out popular third party productivity tools that can help you manage multiple social media platforms better
  • Learn how to use free software on smartphone to create content suitable for usage on social media platforms
  • Learn how to build an active community on social media by developing community engagement activities such as lucky draws and contests
  • Understand how to engage and encourage your community to contribute content to your social media
  • Learn how to use positive reviews and user-generated content to get more business
  • How to set measurable goals and analyze traction and results
  • Written and Practical Assessment

Entry Requirements

  • Aged 21 and above
  • Have basic computer literacy Level 2
  • Have minimum GCE “N”, “O” or “A” Level / NITEC or a diploma qualification and minimum 2 years of working experience;
  • Have an understanding and working knowledge of sales and marketing principles/practices and
  • Have an English language proficiency equivalent of higher of any of the following – GCSE N/O Levels pass in English / WPLN Level 5 / IELTS 5.5 / TOEFL (internet based total) 46-59.


Candidates who complete the course with at least 75% attendance and demonstrate competency during assessment will receive a Certificate of Completion by Cantley and the SkillsFuture WSQ Statement of Attainment under the National Infocomm Competency Framework (NICF).

Participants who fulfil all requirements will receive a Statement of Attainment (SOA) issued by the SkillsFuture Singapore (SSG).

For information on related courses, please visit Digital Marketing Courses

Course Feature

Course Feature

Course Provider: Cantley Lifecare Pte. Ltd.
UEN: 201703024G
Course Reference Number: TGS-2022014406
Mode Of Training: Full Time and Part Time
Funding Validity Period: 04 Jul 2022 – 03 Jul 2024

Singaporean 40 yrs and above$351.00
Singaporean 21-39 yrs / PR$531.00
Duration 2 days
(16 hours)

Available in: English

WhatsApp Chat Button

Book Class Now!

WhatsApp Chat Button