Tiktok Marketing Course (Tiktok Ads, Content Monetization & Tiktok Shop)

Course Overview

TikTok Marketing Course SkillsFuture

TikTok, the highly popular social media turns out not only be able to connect us with other people but also can be used as a highly effective digital marketing media. And our TikTok Marketing course helps you to utilize and maximize TikTok for selling and marketing purposes. Get more recognition, awareness and ultimately sales by learning and applying various strategies that we teach in this course. Make your TikTok Shop busier than ever, sell more products than ever.

With this TikTok social media selling and marketing training, learn how various well-planned content strategies can play significant roles in your personal branding, advertising and or sales effort.

Course Title

Social Media Marketing

Course Objectives

• Our proposed social media online marketing course is focus on the basic knowledge to proactively seek and evaluate innovative marketing opportunities to enhance customer engagement while adhering to legal and ethical practices for use of social media. Hence, we proposed a duration of 16 hours training is sufficient and adequate to prepare learners and are confident that the quality of learning would not be compromised.
• The portfolio activity will contain individual pieces of evidence demonstrating work outputs. This enables learners to share and discuss their experience during the class.
• The learners are given opportunity and scenario to apply on the skills learnt and able to work out and transfer to the skills set, ideas, approaches, solutions to the workplace, etc. being exposed to different perspectives, experiences and processes and discussing these and making judgements about what works best for their company’s digital marketing activity, or what best reflects their beliefs, values, etc.
• The learning approach will apply problem‐based scenario learning as an authentic assessment. that requires learners to use and demonstrate the same competencies or combinations of knowledge, skills, and attitudes involved in professional life. The learning environment will emphasize what learners need to learn rather than what instructors believe they should teach.

Learning Outcomes

1. LO1. Select the types of social media platform and tools to execute the social media marketing campaign in alignment with marketing strategies, operational plan, budget, copyright and intellectual property.
2. LO2. Apply the rules & regulations and terms to monitor campaign performance and effectiveness under organisational policy and procedures and refine action plans by monitoring campaign performance and effectiveness.
3. LO3. Plan with the tools for social media scheduling and evaluate the use of new social media technologies.

Course Content

• Benefits of Social Media Marketing
• Trending Use Cases for Short-Form Videos
• Comparison with Different Channels
• Content Formats, Content Types, Organic Content
• Storytelling Techniques, Advertising
• TikTok Content Commerce
• Copyright and Intellectual Property Considerations
• Target Audiences Profiling
• Brand-Specific Content Marketing Plan
• The Importance of a Content Marketing Plan
• How to Create a Content Marketing Plan for TikTok
• Timelines-setting and Budgeting
• Content Commerce Campaign Management
• Rise of TikTok as a Storytelling Platform
• “Violations” And Other Pitfalls To Avoid
• Factors that Helps Improve Traffic
• TikTok Analytics Dashboard Customisations
• How to Automate TikTok Posts
• Tools for Social Media Scheduling – Automating TikTok Posts