Effective Digital Marketing to Improve Sales

Effective Digital Marketing to Improve Sales

Course Duration: 2 Days (16 Hours)

Course Provider: CANTLEY LIFECARE PTE. LTD.

Course Reference Number: TGS-2022016160

UEN: 201703024G

Funding Validity Period: 06 Oct 2022 – 05 Oct 2026

Course Overview

Digital advertising course walks you through the setup and running of online advertising on different social media platforms.  This is a fundamental course which will cover the difference between traditional and digital marketing before moving forward to introduce the various digital marketing platforms (e.g. Google, email, social media platforms) to the learners. We do not teach learners how to run adverts directly, but a basic introduction on various platforms, on which is more suitable for his business, career, and marketing needs. We will go through various platforms such as Facebook, Google, Youtube, Instagram, TikTok and Xiaohongshu to see which is best suitable for the learners’ career / business.

Running Ad campaigns on Social Media is an integral part of Digital Marketing. Learn how to use Facebook Business Manager (Facebook & Instagram marketing), Google Ads and Youtube Studio to promote your business online in this hands-on workshop.

As more and more consumers start to utilize digital platforms, many businesses, agencies and startups have taken the inevitable approach to move their business online. Some start with websites, some with social media, and others use third-party marketplaces to establish a foothold online. How do you know what is the best approach for your business, and what are the best practices in the market which should be followed?

In this 2-days course, we will cover the foundations of digital marketing by introducing the difference between traditional and digital marketing, and also share how you can identify which platforms you should tap on to enhance your business opportunities. Digital marketing is more than just posting on social media- find out how to incorporate pull and push marketing into your business, and identify when you should use paid or non paid digital marketing tools to increase engagement and outreach.

All our courses are conducted by experienced industry practitioners. You can be sure that they will engage you with interesting class activities such as group discussions, presentations, brainstorming sessions, case study discussions, demonstrations and practical hands-on activities.

Course Title

Effective Digital Marketing to Improve Sales

Course Objective

At the end of this workshop, you will be able to master and plan a digital marketing strategy, blueprint and execute a digital marketing campaign. You will learn for various social media platforms:

• An overview of social media and search engine front-end platforms
• An in-depth look at social media and search engine marketing platforms
• Planning a digital marketing strategy
• Executing a digital marketing campaign

Please note that this course is not related to Google Digital Garage, and we do not provide degree.

Course Benefits

• SkillsFuture Funding: The Social Media Marketing is eligible for SkillsFuture Credit and other subsidies.
• Accreditation: WSQ certification

Mode of Training 

This course is conducted in a classroom setting, Full Time and Part Time

Available in 

The Social Media Marketing Course is available in English

Course Funding Options

Funding Eligibility Criteria

Individual Sponsored Trainee

Company Sponsored Trainee

– Singapore Citizens or Singapore Permanent Residents – From 1 October 2023, all attendance-taking for SkillsFuture Singapore’s (SSG) funded courses must be done digitally via the Singpass App. This applies to both physical and synchronous e-learning courses – Trainee must achieve at least 75% attendance – Trainee must pass all prescribed tests/assessments and attain 100% competency – We reserve the right to claw back the funded amount from trainee if he/she does not meet the eligibility criteria

– Singapore Citizens or Singapore Permanent Residents – From 1 October 2023, all attendance-taking for SkillsFuture Singapore’s (SSG) funded courses must be done digitally via the Singpass App. This applies to both physical and synchronous e-learning courses – Trainee must achieve at least 75% attendance – Trainee must pass all prescribed tests/assessments and attain 100% competencyWe reserve the right to claw back the funded amount from trainee if he/she does not meet the eligibility criteria

Funding Types

Individual Sponsored Trainee	Company Sponsored Trainee
SkillsFuture: – Eligible Singapore Citizens can use their SkillsFuture Credits to offset course fee payable after funding UTAP: – This course is eligible for Union Training Assistance Programme (UTAP) – NTUC members can enjoy up to 50% funding (capped at $250 per year) under UTAP	Absentee Payroll (AP) Funding: – $4.50 per hour, capped at $100,000 per enterprise per calendar year – AP funding will be computed based on the actual number of training hours attended by the trainee