Effective Digital Marketing to Improve Sales

This image has an empty alt attribute; its file name is Path-181.svg2 Days Course
SkillsFuture Credit
PSEA, UTAP Eligible
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Effective Digital Marketing to Improve Sales

Course Duration: 2 Days (16 Hours)

Course Provider: CANTLEY LIFECARE PTE. LTD.

Course Reference Number: TGS-2022016160

UEN: 201703024G

Funding Validity Period: 06 Oct 2022 – 05 Oct 2026

Course Overview

Digital advertising course walks you through the setup and running of online advertising on different social media platforms.  This is a fundamental course which will cover the difference between traditional and digital marketing before moving forward to introduce the various digital marketing platforms (e.g. Google, email, social media platforms) to the learners. We do not teach learners how to run adverts directly, but a basic introduction on various platforms, on which is more suitable for his business, career, and marketing needs. We will go through various platforms such as Facebook, Google, Youtube, Instagram, TikTok and Xiaohongshu to see which is best suitable for the learners’ career / business.

Running Ad campaigns on Social Media is an integral part of Digital Marketing. Learn how to use Facebook Business Manager (Facebook & Instagram marketing), Google Ads and Youtube Studio to promote your business online in this hands-on workshop.

As more and more consumers start to utilize digital platforms, many businesses, agencies and startups have taken the inevitable approach to move their business online. Some start with websites, some with social media, and others use third-party marketplaces to establish a foothold online. How do you know what is the best approach for your business, and what are the best practices in the market which should be followed?

In this 2-days course, we will cover the foundations of digital marketing by introducing the difference between traditional and digital marketing, and also share how you can identify which platforms you should tap on to enhance your business opportunities. Digital marketing is more than just posting on social media- find out how to incorporate pull and push marketing into your business, and identify when you should use paid or non paid digital marketing tools to increase engagement and outreach.

All our courses are conducted by experienced industry practitioners. You can be sure that they will engage you with interesting class activities such as group discussions, presentations, brainstorming sessions, case study discussions, demonstrations and practical hands-on activities.

Course Title

Effective Digital Marketing to Improve Sales

Course Objective

At the end of this workshop, you will be able to master and plan a digital marketing strategy, blueprint and execute a digital marketing campaign. You will learn for various social media platforms:

  • An overview of social media and search engine front-end platforms
  • An in-depth look at social media and search engine marketing platforms
  • Planning a digital marketing strategy
  • Executing a digital marketing campaign

Please note that this course is not related to Google Digital Garage, and we do not provide degree.

Course Benefits

  • SkillsFuture Funding: The Social Media Marketing is eligible for SkillsFuture Credit and other subsidies.
  • Accreditation: WSQ certification

Mode of Training 

This course is conducted in a classroom setting, Full Time and Part Time

Available in 

The Social Media Marketing Course is available in English

Course Funding Options

Funding Eligibility Criteria

Individual Sponsored TraineeCompany Sponsored Trainee
– Singapore Citizens or Singapore Permanent Residents
– From 1 October 2023, all attendance-taking for SkillsFuture Singapore’s (SSG) funded courses must be done digitally via the Singpass App. This applies to both physical and synchronous e-learning courses
– Trainee must achieve at least 75% attendance
– Trainee must pass all prescribed tests/assessments and attain 100% competency
– We reserve the right to claw back the funded amount from trainee if he/she does not meet the eligibility criteria
– Singapore Citizens or Singapore Permanent Residents
– From 1 October 2023, all attendance-taking for SkillsFuture Singapore’s (SSG) funded courses must be done digitally via the Singpass App. This applies to both physical and synchronous e-learning courses
– Trainee must achieve at least 75% attendance
– Trainee must pass all prescribed tests/assessments and attain 100% competencyWe reserve the right to claw back the funded amount from trainee if he/she does not meet the eligibility criteria

Funding Types

Individual Sponsored TraineeCompany Sponsored Trainee
SkillsFuture:
– Eligible Singapore Citizens can use their SkillsFuture Credits to offset course fee payable after funding
UTAP:
– This course is eligible for Union Training Assistance Programme (UTAP)
– NTUC members can enjoy up to 50% funding (capped at $250 per year) under UTAP
Absentee Payroll (AP) Funding:
– $4.50 per hour, capped at $100,000 per enterprise per calendar year
– AP funding will be computed based on the actual number of training hours attended by the trainee

Effective Digital Marketing to Improve Sales Content

Day 1

  • Understand the key differences between traditional and digital marketing and how digital marketing can help your business grow
  • Introduction to digital platforms for advertising like Facebook, Instagram, TikTok, LinkedIn, YouTube and Google Identify and differentiate between paid and non-paid digital marketing and how to tap on both for more business opportunities
  • Learn about what is push and pull marketing and how to incorporate both aspects to maximise customer outreach
  • Incorporate other subsets of digital marketing like content and email marketing, company website and web analytics to boost your digital presence

Day 2

  • Written & Practical Assessment
  • Discover industry driving forces and emerging trends to create digital marketing opportunities
  • Analyse and select optimal digital marketing mix for better sales and customer satisfaction
  • Monitor, evaluate and optimise the digital marketing mix for your business using performance measurement indicator tools to achieve marketing objectives

Certification

Participants who fulfil all requirements will receive a Statement of Attainment (SOA) issued by the SkillsFuture Singapore (SSG).

Minimum Entry

  • Aged 21 and above
  • Have basic computer literacy Level 2
  • Have minimum GCE “N”, “O” or “A” Level / NITEC or a diploma qualification and minimum 2 years of working experience;
  • Have an understanding and working knowledge of sales and marketing principles/practices and
  • Have an English language proficiency equivalent of higher of any of the following – GCSE N/O Levels pass in English / WPLN Level 5 / IELTS 5.5 / TOEFL (internet based total) 46-59.

Frequently Asked Questions About Digital Marketing Course in Singapore

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digital advertising
FULL COURSE FEE
(Non Singaporeans and
Singaporeans/PRs Below 21)
$817.50
SINGAPOREAN 40 YRS AND ABOVE
(AFTER SUBSIDY)
$292.50
SINGAPOREAN 21-39 YRS/PR
(AFTER SUBSIDY)
$442.50
Duration2 Days
(16 hours)
*Can be paid via SkillsFuture, Bank Transfer, PayNow, Post Secondary Education Account

Available in: English, Chinese

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