XiaoHongShu Marketing Course
2 Day Course |
SkillsFuture Credit |
PSEA, UTAP Eligible |
Course Overview
TikTok Marketing Course SkillsFuture
XiaoHongShu (小红书) or “Little Red Book”is a very popular lifestyle and social commerce platform in China. This social media App offering a unique blend of social media, content creation, product reviews and e-commerce shopping features. Singapore local consumers value Xiaohongshu (小红书) for its emphasis on authenticity and real-life experiences.
Course Title
Social Media Marketing
Learning Outcomes
- LO1. Select the types of social media platform and tools to execute the social media marketing campaign in alignment with marketing strategies, operational plan, budget, copyright and intellectual property.
- LO2. Apply the rules & regulations and terms to monitor campaign performance and effectiveness under organisational policy and procedures and refine action plans by monitoring campaign performance and effectiveness.
- LO3. Plan with the tools for social media scheduling and evaluate the use of new social media technologies
Course Content
- Benefits of Social Media Marketing
- Trending Use Cases for Short-Form Videos
- Comparison with Different Channels
- XiaoHongShu (小红书) Content Formats, Content Types, Organic Content Storytelling Techniques, Advertising
- XiaoHongShu (小红书) Content Commerce
- Copyright and Intellectual Property Considerations
- Target Audiences Profiling
- Brand-Specific Content Marketing Plan
- The Importance of a Content Marketing Plan
- How to Create a Content Marketing Plan for XiaoHongShu (小红书)
- Timelines-setting and Budgeting
- Content Commerce Campaign Management
- Rise of XiaoHongShu (小红书) as a Storytelling Platform
- “Violations” And Other Pitfalls To Avoid
- Factors that Helps Improve Traffic
- XiaoHongShu (小红书) Analytics Dashboard Customisations
Social Media Marketing
Trainer Profile
Florinda Tay is known for her presence on Social Media, where she shares her experiences/ insights/ lifestyle as a entrepreneur and sales professional. She uses the platform to educate and inspire others, to pursue their dreams and achieve financial independence through direct selling and entrepreneurship.
In her previous career, she has also been featured in promotional campaigns for Singapore Airlines, a major airline based in Singapore. She has represented the airlines for local and overseas events.
Entry Requirement
Learners are encouraged to:
- Have basic knowledge on own work role and the corresponding responsibilities and limitations • Have minimum secondary school education.
- Develop Writing, Reading, Listening and Speaking of English to a proficiency level equivalent to Workplace Literacy and Numeracy (WPLN) Level 3
- Develop Numeracy skills to a proficiency level equivalent to Workplace Literacy and Numeracy (WPLN) Level 3
Our staff and course consultants attending course enquirers would screen interested trainees whether they fulfill the course pre-requisites which include the above WPLN levels. Learners who do not meet the WPLN Levels would be encouraged to take up the appropriate WPLN courses.
Additional Note
Attendance requirement: min 75% attendance
Course completion requirements: Fulfill at least 75% min attendance and pass assessments – competent (Refer to mode of assessment for details)
Certification
Participants who fulfil all requirements will receive a Statement of Attainment (SOA) issued by the SkillsFuture Singapore (SSG).
See more Digital Marketing Courses →
Course Feature
Course Feature
Course Provider: Associates Consulting Pte. Ltd.
UEN: 200006697N
Course Reference Number: TGS-2022010902(XHS)
Mode Of Training: Part Time
Funding Validity Period: 22 Jan 2022 – 21 Jan 2026
FULL COURSE FEE (Non Singaporeans and Singaporeans Below 21) | $981.00 |
---|---|
SINGAPOREAN 40 YRS AND ABOVE (AFTER SUBSIDY) | $351.00 |
SINAGPOREAN 21-39 YRS/PR (AFTER SUBSIDY) | $531.00 |
Duration | 2 days (17hrs) |
Available in: English