Tiktok Marketing Course SkillsFuture
 | 4 Days Course |
 | SkillsFuture Credit |
| PSEA, UTAP Eligible |
- Course Overview
- Course Outline
- Requirements
- FAQs
Course Objectives
As a highly popular social media platform, TikTok offers unparalleled opportunities for digital marketing. Our specialised TikTok marketing course in Singapore is designed to help you maximise its utility for selling and marketing purposes, ultimately driving greater recognition, awareness, and increased sales.
This programme is eligible for SkillsFuture Credit, Post-Secondary Education Account (PSEA), and NTUC Union Training Assistance Programme (UTAP) funding, making it an accessible investment in your digital marketing capabilities. Learn how to create well-planned content strategies to make your TikTok Shop busier and sell more products than ever before.
- Gain fundamental knowledge to identify and evaluate innovative social media marketing opportunities.
- Learn to enhance customer engagement while adhering to legal and ethical social media practices.
- Benefit from practical activities like portfolio development and scenario-based problem-solving.
- Apply newly acquired skills to real-world workplace scenarios, fostering critical thinking for digital marketing initiatives.
Learning Outcomes
Upon successful completion of this TikTok course, learners will be able to:
- Select appropriate social media platforms and tools to execute the social media marketing campaign in alignment with marketing strategies, operational plan, budget, copyright and intellectual property.
- Apply relevant rules, regulations and platform terms to monitor campaign performance and effectiveness under organisational policies and procedures and refine action plans based on continuous performance analysis.
- Plan and utilise tools for social media scheduling and critically evaluate the potential of new emerging social media technologies to stay ahead in the dynamic digital landscape.
Mode of Training
Part-time
Available in:
English
Course Funding Options
Funding Eligibility Criteria
| Individual Sponsored Trainee | Company Sponsored Trainee |
| Singapore Citizens or Singapore Permanent ResidentsFrom 1 October 2023, attendance-taking for SkillsFuture Singapore’s (SSG) funded courses must be done digitally via the Singpass AppTrainee must pass all tests/assessments and attain 100% competency | Singapore Citizens or Singapore Permanent ResidentsFrom 1 October 2023, attendance-taking for SkillsFuture Singapore’s (SSG) funded courses must be done digitally via the Singpass AppTrainee must pass all tests/assessments and attain 100% competency |
Funding Types
| Individual Sponsored Trainee | Company Sponsored Trainee |
| SkillsFuture:Eligible Singapore Citizens may utilise their SkillsFuture Credits to offset course fees PSEA:Eligible Singapore Citizens may utilise their Post-Secondary Education Account (PSEA) fund to offset course fees | Absentee Payroll (AP) Funding: $4.50 per hour, capped at $100,000 per organisation per calendar year.AP funding will be computed based on the actual number of training hours attended by the trainee. |
Social Media Marketing (TikTok Ads, Content Monetisation & TikTok Shop)
| Course Duration: | 2 Days (17 hours) |
| Course Provider: | Associates Consulting Pte. Ltd. |
| Course Reference Number: | TGS-2022010902 |
| UEN: | 200006697N |
| Funding Validity Period: | 22 Jan 2022 – 21 Jan 2026 |
TikTok Marketing Course Content
- Benefits of Social Media Marketing
- Trending Use Cases for Short-Form Videos
- Comparison with Different Channels
- Content Formats, Content Types, Organic Content
- Storytelling Techniques, Advertising
- TikTok Content Commerce
- Copyright and Intellectual Property Considerations
- Target Audiences Profiling
- Brand-Specific Content Marketing Plan
- The Importance of a Content Marketing Plan
- How to Create a Content Marketing Plan for TikTok
- Timelines-setting and Budgeting
- Content Commerce Campaign Management
- Rise of TikTok as a Storytelling Platform
- “Violations” And Other Pitfalls To Avoid
- Factors that Helps Improve Traffic
- TikTok Analytics Dashboard Customisations
- How to Automate TikTok Posts
- Tools for Social Media Scheduling – Automating TikTok Posts
Trainer Profile
Florinda Tay is known for her presence on social media, where she shares her experiences/ insights/ lifestyle as a entrepreneur and sales professional. She uses the platform to educate and inspire others, to pursue their dreams and achieve financial independence through direct selling and entrepreneurship.
In her previous career, she has been featured in promotional campaigns for Singapore Airlines, a major airline based in Singapore. She has represented the airline in local and overseas events.
Mode of Assessment
- Written Assessment (SAQ Summative and Open-Book)
- Portfolio Individually (Summative and Open-Book)
Certification
Participants who fulfil the requirements of at least 75% attendance and pass their assessments at a competent level (refer to mode of assessment for details) in this TikTok course will receive a Statement of Attainment (SOA) issued by the SkillsFuture Singapore (SSG).
Minimum Entry
- Possess basic knowledge of their job role, including relevant responsibilities and limitations.
- Have completed at least secondary school education.
- Demonstrate proficiency in Writing, Reading, Listening, and Speaking in English, equivalent to Workplace Literacy and Numeracy (WPLN) Level 3.
- Show proficiency in Numeracy skills, equivalent to WPLN Level 3.
Our staff and course consultants will assess prospective learners to ensure they meet the course prerequisites, including the required WPLN levels. Those who do not meet the necessary WPLN levels will be advised to enroll in the appropriate WPLN courses to help them achieve the required proficiency.
Who Should Attend
- SME owners and entrepreneurs aiming to grow their business via TikTok marketing.
- Marketing professionals and advertisers looking to run effective TikTok Ads.
- Content creators and influencers interested in monetising their content on TikTok.
- E-commerce sellers exploring TikTok Shop as a new sales channel.
- Digital marketers or social media managers managing business TikTok accounts.
- Anyone keen to understand the full TikTok marketing ecosystem, from content creation to monetisation and shop integration.
Frequently Asked Questions about the TikTok Course in Singapore
What will I learn in this TikTok course?
This Excel course is designed for beginners and aims to equip you with a comprehensive understanding of core Excel functionalities. You’ll gain proficiency in spreadsheet management, data entry, formula creation, formatting, and chart generation, providing a solid foundation for various professional tasks.
How do I use my SkillsFuture credit to offset the course?
To utilise your SkillsFuture Credit for this Excel course, you will need to submit your claim before the course start date.
- Please visit the mySkillsFuture portal (www.myskillsfuture.gov.sg) and log in with your Singpass.
- Navigate to “Submit SkillsFuture Credit Claims” and search for the course using the TGS Code provided in your invoice.
- Select Food Safety Course Level 1 and enter the amount of SkillsFuture Credit you wish to claim, ensuring it matches the “SkillsFuture Credit” amount on your invoice.
- Upload a copy of your invoice, review the details, agree to the terms, and submit your claim.
- Finally, screenshot the Claim ID page and email it to your Coursemology agent for confirmation.
For a more detailed guide, you can also visit our How to Use SkillsFuture Credit page.
What are the benefits of taking a Microsoft Excel course in Singapore?
Proficiency in Excel is a highly valued skill across numerous industries in Singapore. Taking this course will boost your productivity, improve your ability to manage and analyse data, enhance your resume, and open up more career opportunities in data-driven roles.
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| FULL COURSE FEE (Non Singaporeans and Singaporeans/PRs Below 21) | $763.00 |
|---|---|
| SINGAPOREAN 40 YRS AND ABOVE (AFTER SUBSIDY) | $273.00 |
| SINGAPOREAN 21-39 YRS/PR (AFTER SUBSIDY) | $413.00 |
| Duration | 3 Days (21 hours) |
Available in: English
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