XiaoHongShu Marketing Course
 | 2 Days Course |
 | SkillsFuture Credit |
| PSEA, UTAP Eligible |
- Course Overview
- Course Outline
- Requirements
- FAQs
XiaoHongShu Marketing Course SkillsFuture
Course Duration: 2 Days (17 Hours)
Course Provider: ASSOCIATES CONSULTING PTE. LTD.
Course Reference Number: TGS-2022010902
UEN: 200006697N
Funding Validity Period: 22 Jan 2022 – 21 Jan 2026
Course Overview
XiaoHongShu (小红书) or “Little Red Book”is a very popular lifestyle and social commerce platform in China. This social media App offering a unique blend of social media, content creation, product reviews and e-commerce shopping features. Singapore local consumers value Xiaohongshu (小红书) for its emphasis on authenticity and real-life experiences.
Course Title
Social Media Marketing
Course Objective
- LO1. Select the types of social media platform and tools to execute the social media marketing campaign in alignment with marketing strategies, operational plan, budget, copyright and intellectual property.
- LO2. Apply the rules & regulations and terms to monitor campaign performance and effectiveness under organisational policy and procedures and refine action plans by monitoring campaign performance and effectiveness.
- LO3. Plan with the tools for social media scheduling and evaluate the use of new social media technologies
Course Benefits
- SkillsFuture Funding: The Social Media Marketing is eligible for SkillsFuture Credit and other subsidies.
- Accreditation: WSQ certification
Mode of Training
This course is conducted in a classroom setting, Part Time
Available in
The Social Media Marketing Course is available in English
Course Funding Options
Funding Eligibility Criteria
| Individual Sponsored Trainee | Company Sponsored Trainee |
| – Singapore Citizens or Singapore Permanent Residents – From 1 October 2023, all attendance-taking for SkillsFuture Singapore’s (SSG) funded courses must be done digitally via the Singpass App. This applies to both physical and synchronous e-learning courses – Trainee must achieve at least 75% attendance – Trainee must pass all prescribed tests/assessments and attain 100% competency – We reserve the right to claw back the funded amount from trainee if he/she does not meet the eligibility criteria | – Singapore Citizens or Singapore Permanent Residents – From 1 October 2023, all attendance-taking for SkillsFuture Singapore’s (SSG) funded courses must be done digitally via the Singpass App. This applies to both physical and synchronous e-learning courses – Trainee must achieve at least 75% attendance – Trainee must pass all prescribed tests/assessments and attain 100% competencyWe reserve the right to claw back the funded amount from trainee if he/she does not meet the eligibility criteria |
Funding Types
| Individual Sponsored Trainee | Company Sponsored Trainee |
| SkillsFuture: – Eligible Singapore Citizens can use their SkillsFuture Credits to offset course fee payable after funding UTAP: – This course is eligible for Union Training Assistance Programme (UTAP) – NTUC members can enjoy up to 50% funding (capped at $250 per year) under UTAP | Absentee Payroll (AP) Funding: – $4.50 per hour, capped at $100,000 per enterprise per calendar year – AP funding will be computed based on the actual number of training hours attended by the trainee |
XiaoHongShu Marketing Course Content
- Benefits of Social Media Marketing
- Trending Use Cases for Short-Form Videos
- Comparison with Different Channels
- XiaoHongShu (小红书) Content Formats, Content Types, Organic Content Storytelling Techniques, Advertising
- XiaoHongShu (小红书) Content Commerce
- Copyright and Intellectual Property Considerations
- Target Audiences Profiling
- Brand-Specific Content Marketing Plan
- The Importance of a Content Marketing Plan
- How to Create a Content Marketing Plan for XiaoHongShu (小红书)
- Timelines-setting and Budgeting
- Content Commerce Campaign Management
- Rise of XiaoHongShu (小红书) as a Storytelling Platform
- “Violations” And Other Pitfalls To Avoid
- Factors that Helps Improve Traffic
- XiaoHongShu (小红书) Analytics Dashboard Customisations
Mode of Assessment
Assessment for this course is conducted through:
Practical Project / Hands-on Task
Participants will be required to develop a sample XHS post or campaign plan, applying learned strategies like caption writing, hashtag usage, and visual branding.
Written Assignment / Quiz
Learners complete a short multiple-choice quiz to test their understanding of core marketing strategies on XHS.
Certification
Participants must attain 100% competency for all assessments to receive a Statement of Attainment (SOA) issued by SkillsFuture Singapore (SSG).
Minimum Entry
Learners are encouraged to:
- Develop Numeracy skills to a proficiency level equivalent to Workplace Literacy and Numeracy (WPLN) Level 3
- Have basic knowledge on own work role and the corresponding responsibilities and limitations
- Have minimum secondary school education.
- Develop Writing, Reading, Listening and Speaking of English to a proficiency level equivalent to Workplace Literacy and Numeracy (WPLN) Level 3
Attire
- Wear covered shoes or sneakers with socks
- Wear long or full pants
Who Should Attend
- Small Business Owners looking to promote their products or services to Chinese-speaking audiences
- Marketing Executives or Social Media Managers who want to expand into the XHS platform
- Freelancers and Content Creators interested in building a presence or offering services on XHS
- E-commerce Sellers targeting the Chinese market through product reviews and influencer strategies
- Anyone interested in learning how to leverage Xiaohongshu (小红书) for branding, storytelling, and digital engagement
Frequently Asked Questions About Digital Marketing Course in Singapore
Q1: Do I need prior marketing experience to join this course?
No. This course is beginner-friendly and designed for individuals or business owners with little to no experience on XHS.
Q2: What should I bring to class?
Bring your smartphone, laptop, and a notebook/pen. Having the XHS app installed is recommended for hands-on practice.
Q3: Will I receive a certificate after completing the course?
Yes. Upon successful completion of the assessment, you will receive a certificate of completion.
Q4: Is the course conducted in English or Chinese?
The course is primarily delivered in Chinese, but key marketing terms may be explained in English if needed.
Q5: What kind of businesses can benefit from XHS marketing?
Brands in beauty, lifestyle, F&B, travel, and fashion industries tend to perform well on XHS, especially those targeting Chinese-speaking audiences.
Q6: Is this course SkillsFuture claimable?
Yes, this course is SkillsFuture credit-eligible, depending on your personal eligibility.
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| FULL COURSE FEE (Non Singaporeans and Singaporeans/PRs Below 21) | $981.00 |
|---|---|
| SINGAPOREAN 40 YRS AND ABOVE (AFTER SUBSIDY) | $351.00 |
| SINGAPOREAN 21-39 YRS/PR (AFTER SUBSIDY) | $531.00 |
| Duration | 2 Days (17 hours) |
Available in: English, Chinese
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