Digital Marketing: Facebook, Google, Youtube & Instagram

Course Overview

Digital Advertising Course

Digital advertising course walks you through the setup and running of online advertising on different social media platforms.  This is a fundamental course which will cover the difference between traditional and digital marketing before moving forward to introduce the various digital marketing platforms (e.g. Google, email, social media platforms) to the learners. We don’t teach them how to run advertisements on Facebook / Google / YouTube in the class.

Running Ad campaigns on Social Media is an integral part of Digital Marketing. Learn how to use Facebook Business Manager (Facebook & Instagram marketing), Google Ads and Youtube Studio to promote your business online in this hands-on workshop.

As more and more consumers start to utilize digital platforms, many businesses, agencies and startups have taken the inevitable approach to move their business online. Some start with websites, some with social media, and others use third-party marketplaces to establish a foothold online. How do you know what is the best approach for your business, and what are the best practices in the market which should be followed?

In this 2-days course, we will cover the foundations of digital marketing by introducing the difference between traditional and digital marketing, and also share how you can identify which platforms you should tap on to enhance your business opportunities. Digital marketing is more than just posting on social media- find out how to incorporate pull and push marketing into your business, and identify when you should use paid or non paid digital marketing tools to increase engagement and outreach.

All our courses are conducted by experienced industry practitioners. You can be sure that they will engage you with interesting class activities such as group discussions, presentations, brainstorming sessions, case study discussions, demonstrations and practical hands-on activities.

Course Title

Digital Advertising: Facebook, Google, YouTube & Instagram

Course Objectives

At the end of this workshop, you will be able to master and plan a digital marketing strategy, blueprint and execute a digital marketing campaign. You will learn for various social media platforms:

• An overview of social media and search engine front-end platforms
• An in-depth look at social media and search engine marketing platforms
• Planning a digital marketing strategy
• Executing a digital marketing campaign

Please note that this course is not related to Google Digital Garage, and we do not provide degree.