Digital Advertising: Facebook, Google, Youtube & Instagram

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Digital Advertising: Facebook, Google, Youtube & Instagram

Course Overview

Digital Advertising Course

Digital advertising course walks you through the setup and running of online advertising on different social media platforms.  This is a fundamental course which will cover the difference between traditional and digital marketing before moving forward to introduce the various digital marketing platforms (e.g. google, email, social media platforms) to the learners. We don’t teach them how to run advertisements on Facebook / Google / YouTube in the class.

Running Ad campaigns on Social Media is an integral part of Digital Marketing. Learn how to use Facebook Business Manager (Facebook & Instagram marketing), Google Ads and Youtube Studio to promote your business online in this hands-on workshop.

As more and more consumers start to utilise digital platforms, many businesses have taken the inevitable approach to move their business online. Some start with websites, some with social media, and others use third-party marketplaces to establish a foothold online. How do you know what is the best approach for your business, and what are the best practices in the market which should be followed?

In this 2-days course, we will cover the foundations of digital marketing by introducing the difference between traditional and digital marketing, and also share how you can identify which platforms you should tap on to enhance your business opportunities. Digital marketing is more than just posting on social media- find out how to incorporate pull and push marketing into your business, and identify when you should use paid or non paid digital marketing tools to increase engagement and outreach.

All our courses are conducted by experienced industry practitioners. You can be sure that they will engage you with interesting class activities such as group discussions, presentations, brainstorming sessions, case study discussions, demonstrations and practical hands-on activities.

Course Title

Digital Advertising: Facebook, Google, YouTube & Instagram

Course Objectives

At the end of this workshop, you will be able to plan a digital marketing strategy and execute a digital marketing campaign. You will learn for various social media platforms:

  • An overview of social media and search engine front-end platforms
  • An in-depth look at social media and search engine marketing platforms
  • Planning a digital marketing strategy
  • Executing a digital marketing campaign

Digital Advertising: Facebook, Google, Youtube & Instagram

Course Content

Day 1

  • Understand the key differences between traditional and digital marketing and how digital marketing can help your business grow
  • Introduction to digital platforms like Facebook, Instagram, TikTok, LinkedIn, YouTube and Google Identify and differentiate between paid and non-paid digital marketing and how to tap on both for more business opportunities
  • Learn about what is push and pull marketing and how to incorporate both aspects to maximise customer outreach
  • Incorporate other subsets of digital marketing like content and email marketing, company website and web analytics to boost your digital presence

Day 2

  • Discover industry driving forces and emerging trends to create digital marketing opportunities
  • Analyse and select optimal digital marketing mix for better sales and customer satisfaction
  • Monitor, evaluate and optimise the digital marketing mix for your business using performance measurement indicator tools to achieve marketing objectives
  • Written & Practical Assessment

Entry Requirements

  • Aged 21 and above
  • Have basic computer literacy Level 2
  • Have minimum GCE “N”, “O” or “A” Level / NITEC or a diploma qualification and minimum 2 years of working experience;
  • Have an understanding and working knowledge of sales and marketing principles/practices and
  • Have an English language proficiency equivalent of higher of any of the following – GCSE N/O Levels pass in English / WPLN Level 5 / IELTS 5.5 / TOEFL (internet based total) 46-59.


Candidates who complete the course with at least 75% attendance and demonstrate competency during assessment will receive a Certificate of Completion by FirstCom Academy and the SkillsFuture WSQ Statement of Attainment under the National Infocomm Competency Framework (NICF).

Participants who fulfil all requirements will receive a Statement of Attainment (SOA) issued by the SkillsFuture Singapore (SSG).

For information on related courses, please visit Video Production for Social Media , Facebook Advertising Course and   Digital Marketing Courses

Course Feature

Course Feature

UEN: 201703024G
Course Reference Number: TGS-2022016160
Mode Of Training: Full Time and Part Time
Funding Validity Period: 06 Oct 2022 – 05 Oct 2024

Digital Advertising: Facebook, Google, Youtube & Instagram

Singaporean 40 yrs and above$277.50
Singaporean 21-39 yrs / PR$427.50
Duration2 days
(16 hours)

Available in: English

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+65 6255 5584

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Tee AhwenwenTee Ahwenwen
08:50 26 Feb 23
Ms Ashley Shirley wong is a nice and cheerful teacher thanks for today 26feb23 thank you I am wenyi is teachable teacher and i understand everything and enjoying your lesson so much 😊 really appreciate that.
Ben HanBen Han
18:30 03 Jan 23
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Devaghi ATDevaghi AT
00:35 15 Aug 22
The trainers were very Knowledgeable n conducted the session to participants understanding. Friendly n approachable. Motivational approach during practicals. I benefited from Course. Tq, trainers.
Mohd IqbalMohd Iqbal
09:58 24 May 22
My Food and Hygiene course here was superb! Instructor is very helpful to ensure you understand the importance of Cleanliness and Safety in the kitchen. I highly recommend Coursemology.
02:58 12 May 22
Attended the Food Hygiene course at vision exchange. The course sign up and payment process was fast and simple. The instructor was fun and engaging and helpful. Highly recommend this place if you want to get your food hygiene cert.
Joey GanJoey Gan
09:29 24 Apr 22
My sister and I had many questions about the different courses. The staff present including the boss Mr Wee were very patient and friendly to help us. The centre at Toa Payoh was also easy to get to and centre facilities were kept clean and tidy. We have a very good experience.
ting siongting siong
06:05 19 Apr 22
The trainer is patient and able to explain food hygiene and safety concept clearly. She demonstrated the hand cleaning techniques, share industry practices and safety standards with participants.A good training indeed.

Coursemology is an online course directory, listing short courses in Singapore to provide information on WSQ courses and SkillsFuture Subsidy to corporates and individuals. We do course listing for training providers in Singapore to improve your employability via skills upgrading and job skills upskilling through skills development courses.

About Us

Training Locations

Olympus Learning Academy

Blk 190 Toa Payoh Lorong 6, #02-514
Singapore 310190

2 Venture Drive Vision Exchange, #07-23 Singapore 608526

NTUC Income Tampines Junction, 300 Tampines Avenue 5 (Opposite Our Tampines Hub) #07-05 Singapore 529653

Mon to Sun : 8:30am to 6:00pm
Closed on Public Holidays