Selling on Lazada – Shop Setup, Marketing, Operation & Analytics

This image has an empty alt attribute; its file name is Path-181.svg3 Days Course
SkillsFuture Credit
PSEA and UTAP Eligible

Course Overview

How to SELL on Lazada

How to be a Lazada Seller

Selling on Lazada course will train participants in setting up a Lazada shop and developing detailed ecommerce campaigns centred around Lazada and its built-in marketing and analytic tools. Lazada is one of the largest Southeast Asian online marketplace to sell on in besides Qoo10 and Shopee.

About the Training Provider

This course is part of the ecommerce courses in partnership with Cantley Lifecare. Cantley Lifecare is the owner of popular Singapore ecommerce stores such as Senior CareHoney City and Pet Food Care, which are also selling on Lazada.

Course Title

Selling on Online Marketplaces – Ecommerce Platform Setup, Marketing Strategies, Operation and Analytics

Course Objectives

Many traditional SMEs or start-ups have difficulties reaching out to customers online. Instead of building a website and spending huge amounts of energy and time on marketing it, traditional businesses and start-ups can leverage on the existing customers of online platforms.

This course will empower participants to develop detailed ecommerce campaigns centred around existing ecommerce platforms (Lazada, Shopee and Qoo10) and their built-in marketing and analytic tools. Participants will also have the flexibility to choose one particular platform they wish to focus on during the course (this is to encourage them to set out real and actionable plans for setting up their own e-commerce presence beginning with one platform first immediately after the course).

Selling on Lazada – Shop Setup, Marketing, Operation & Analytics

Course Content

Why Ecommerce

  • Why should you be going into ecommerce?
  • Building the business case – budgeting, projections, and acumen
  • Choose the right platform partner: Why should you sell on Lazada

Setting Up Your Lazada Shop

  • Set up your business’s presence and users on Lazada
  • Set goals, budgets, routines and activities for your Lazada shop
  • Handle platform transactions and fees
  • Ship out customers’ orders in the system

Ecommerce Marketing

  • List products effectively to increase sales on Lazada
  • Employ marketing tools on Lazada
  • Manage the company’s social media presence in relation to the ecommerce efforts

Improving Your Ecommerce Business

  • Track conversion rates and success of online marketing campaigns
  • Refine ecommerce campaign goals, targets and tactics


  • Basic computer skills are required.
  • It is recommended to bring your own laptop.
  • Participants can decide on a product to list on Lazada before class. A generic product will be used if participant has no preference.


Participants who fulfil all requirements will receive a Statement of Attainment (SOA) issued by the SkillsFuture Singapore (SSG).

Course Feature

Course Feature

Course Provider: Cantley Lifecare Pte Ltd
UEN: 201703024G
Course Reference Number: TGS-2021002777(lazada)
Mode Of Training: Classroom
Funding Validity Period: 25 Feb 2021 – 24 Feb 2025

Singaporean 40 yrs and above$362.70
Singaporean 21-39 yrs / PR$548.70
Duration3 Days
(24 Hours)
Skillfuture and UTAP Eligible.

Available in: English

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