Selling on Lazada – Shop Setup, Marketing, Operation & Analytics

Effective Digital Marketing to Improve Sales

Course Duration: 3 Days (24 Hours)

Course Provider: CANTLEY LIFECARE PTE. LTD.

Course Reference Number: TGS-2021002777

UEN: 201703024G

Funding Validity Period: 25 Feb 2021 – 24 Feb 2027

Course Overview

This course is part of the ecommerce courses in partnership with Cantley Lifecare. Cantley Lifecare is the owner of popular Singapore ecommerce stores such as Senior Care, Honey City and Pet Food Care, which are also selling on Lazada. Selling on Lazada course will train participants in setting up a Lazada shop and developing detailed ecommerce campaigns centred around Lazada and its built-in marketing and analytic tools. Lazada is one of the largest Southeast Asian online marketplace to sell on in besides Qoo10 and Shopee.

Course Title

Selling on Lazada – Shop Setup, Marketing, Operation & Analytics

Course Objective

Many traditional SMEs or start-ups have difficulties reaching out to customers online. Instead of building a website and spending huge amounts of energy and time on marketing it, traditional businesses and start-ups can leverage on the existing customers of online platforms.

This course will empower participants to develop detailed ecommerce campaigns centred around existing ecommerce platforms (Lazada, Shopee and Qoo10) and their built-in marketing and analytic tools. Participants will also have the flexibility to choose one particular platform they wish to focus on during the course (this is to encourage them to set out real and actionable plans for setting up their own e-commerce presence beginning with one platform first immediately after the course).

Course Benefits

• SkillsFuture Funding: The Social Media Marketing is eligible for SkillsFuture Credit and other subsidies.
• Accreditation: WSQ certification

Mode of Training 

This course is conducted in a classroom setting

Available in 

The Social Media Marketing Course is available in English

Course Funding Options

Funding Eligibility Criteria

Individual Sponsored Trainee

Company Sponsored Trainee

– Singapore Citizens or Singapore Permanent Residents – From 1 October 2023, all attendance-taking for SkillsFuture Singapore’s (SSG) funded courses must be done digitally via the Singpass App. This applies to both physical and synchronous e-learning courses – Trainee must achieve at least 75% attendance – Trainee must pass all prescribed tests/assessments and attain 100% competency – We reserve the right to claw back the funded amount from trainee if he/she does not meet the eligibility criteria

– Singapore Citizens or Singapore Permanent Residents – From 1 October 2023, all attendance-taking for SkillsFuture Singapore’s (SSG) funded courses must be done digitally via the Singpass App. This applies to both physical and synchronous e-learning courses – Trainee must achieve at least 75% attendance – Trainee must pass all prescribed tests/assessments and attain 100% competencyWe reserve the right to claw back the funded amount from trainee if he/she does not meet the eligibility criteria

Funding Types

Individual Sponsored Trainee	Company Sponsored Trainee
SkillsFuture: – Eligible Singapore Citizens can use their SkillsFuture Credits to offset course fee payable after funding UTAP: – This course is eligible for Union Training Assistance Programme (UTAP) – NTUC members can enjoy up to 50% funding (capped at $250 per year) under UTAP	Absentee Payroll (AP) Funding: – $4.50 per hour, capped at $100,000 per enterprise per calendar year – AP funding will be computed based on the actual number of training hours attended by the trainee