Managing Ecommerce Goods from Source to Customer

Course Objectives

Many businesses want to join the ecommerce revolution due to the greater outreach potential, elimination of geographical limitations and the convenience and accessibility of purchases for customers. Most training providers out in the market, however, focus only on teaching aspiring businesses how to set up online presences and conduct digital marketing; often missing out on how to optimise business operations and logistics to support the growth of their online businesses.

This course will impart strategies and techniques to plan, operationalise and review order fulfilment activities that directly support the success of ecommerce businesses.

About the Training Provider

This course is part of the ecommerce courses in partnership with Cantley Lifecare. Cantley Lifecare is the owner of popular Singapore ecommerce stores such as Senior Care, Honey City and Pet Food Care.

Course Title

Selling on Online Marketplaces – Ecommerce Supply Chain, Warehousing, Logistics & Fulfilment

Course Content

Overview of Supply Chain Management

Explain end-to-end supply chain and the importance of supply chain management

Managing Imports and Overseas Deliveries

• The ins and outs of importing
  • Ex-Works vs Free on Board (FOB)
  • Different delivery options internally within China, courier vs trucking
  • What is the role of a freight forwarder?
  • Air freight vs sea freight
  • Prohibited, controlled and restricted goods and how to check where to apply for licenses
  • Custom duties and taxation
• Comparison between overseas delivery options
  • Postal vs Hybrid vs Courier
  • DHL
  • SingPost
  • Janio
  • DirectLink

Warehousing and Packaging

• Packing Materials and Options
  • Polymailer
  • Bubble wrap
  • Bubble mailers/Padded envelopes
  • Air tube bag
  • Packing peanuts
  • Air pillows
  • Thermal boxes for frozen food
• Shipping Labels
• Warehousing
  • Floor plan
  • Inventory entrance, inventory exit
  • Self-Collection station
  • Inventory receipt documentation and process
  • Shelving and racks
  • Bins and dividers
  • Pallet mover/forklift, lift and ladders
  • Fast moving nearest to packing station
  • First in First Out
  • Safety equipment and gear
  • Safety markings and signages

• Pick and Pack
  • Discrete picking
  • Wave picking
  • 1 picker, 2 packer to double check orders
• Inventory Management System
  • Periodic vs Perpetual Inventory or just have more in inventory
  • Square
  • Inventory forecasting

Managing Local Deliveries and Last Mile Fulfilment

• Last Mile Fulfilment (LMF)
  • Self-fulfilment vs courier/postal vs fulfilment centres
  • Documentation for self-fulfilment
• Things to note when using a LMF service
  • Service Quality
  • Insurance and Claims
  • Ease of claim process
  • Speed of delivery
  • Cost
• Comparison between the different major courier service (local delivery) in Singapore
  • Qxpress
  • Ninjavan
  • J&T
  • Speedpost
  • Singpost
• Order Tracking and Integration
  • Tracking page
  • Email tracking update
  • SMS tracking update
• How to Prepare for High-Volume Sales Period
• Immediate Action Plan
• What to expect and prepare for as sales volume increases