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How to sell on Shopee / Lazada / Qoo10 / Carousell in Singapore? Guide on Starting an Ecommerce Business

How to Start Ecommerce Business in Singapore

Ecommerce is big in Singapore, and the top 4 marketplaces Shopee, Lazada, Carousell, and Qoo10 (with Amazon SG a distant 5th) are places where you should start your business.

Shopee is the largest online platform marketplace and you should definitely start selling here first. You can read more on selling on Lazada / Carousell / Qoo10 too, just scroll down to see more details on selling on them.

In this article, we shall explore how to start eCommerce business in Singapore.

How to Start Ecommerce Business in Singapore on Shopee? — Onboarding on Shopee

Here are 3 steps on how to start selling on Shopee!

  1. Sign up with your email or mobile number at https://shopee.sg/buyer/signup
  2. List your products with title, photos, descriptions,
  3. Choose your shipping methods and price of the product

Publish and you are good to go! Let’s go through the details.

Step 1: Register as a seller on Shopee

Sign up for a new account with Shopee Singapore.

You have to sign up with a mobile number, OR your Facebook login, Google login, or Apple ID login. Do note that you have to use your real particulars when signing up as revenue will be deposited into your bank account.

Once verified, you can use their Seller Centre.

Step 2: List your products via Shopee Seller Centre

List your products. You can use the desktop Seller Centre or the mobile Shopee App. At the mobile App, just go to the bottom right tab “ME”, and select “Start Selling”.

Just list your products with as many details as possible and with good photos!

Remember, the TITLE and the PHOTOS need to be detailed and attractive, let the viewers know what are the benefits of the products so that they will click in and get engaged.

On the mobile app, just click Me > My Shop > Add new products

On the website, just choose Product > Add new products

At each product listing page, you can upload photos of your products, and enter the details and specifications. You can use the app to take photos directly via your phone camera or select existing images from your phone’s gallery.

After this, supply the fields below with the photos and the necessary information. These include:

  • Product name
  • Product Description
  • Price
  • Category (choose among the default categories on Shopee)
  • Stock
  • Variations
  • Shipping methods and fee

Step 3: Set your shipping methods and price. Free shipping does improve online sales!

Choose shipping methods. Shopee works with Ninjavan and other shippers such as J&T and UrbanFox for courier delivery. If your product is light, you may also use Singpost. Do note that Singpost with no tracking number has the risk of missing parcels and it is the seller’s responsibility when goods are missing (i.e. you have to compensate lost parcels to the buyer).

Set the price for your shipping as well as the product pricing.

Publish and your product is live!

Hint for sellers: Free shipping always improves online conversion! If you want to know more, please do check out How to Sell On Shopee.

Do I need to register a business to sell in Shopee?

You can just sell as an individual, there is no need to register a business for this. Though once you are familiar with e-commerce and want to have proper taxation treatment (tax authorities and banks treat companies and sole proprietorships differently), you are encouraged to start a business entity with ACRA.

If you just want to try it out and go at it fast, just register as an individual and use your NRIC / bank statement to register as an individual seller. This applies to Lazada / Qoo10 / Carousell sellers too.

Is Shopee free for sellers? Does Shopee take a commission? What are Shopee’s fees?

Edit: as of 2022 Sept, Shopee has added another layer of transaction costs. So there are 3 layers to pay Shopee (excluding shipping subsidies you may pay for buyers to buy from you)

Shopee full fees for Singapore sellers (excluding shipping subsidies)

  1. Commission Fee of 2% (GST inclusive- 2.14%
  2. If you join cashback, an additional Service Fee of 5% (GST inclusive- 5.35%), would be 3% for some categories such as mobiles, laptops, milk formula, etc.
  3. OR Service Fee of 2% (GST inclusive- 2.14%) if you join both cashback and Free shipping program
  4. A transaction fee of 2%

To simplify Shopee seller fees for all Singaporean sellers:-

a) if you are in the cashback program, you are paying a total of 2% + 5% + 2% = 9% (9.63% inclusive GST)

b) if you are in cashback AND free shipping program, you are paying a total of 2% + 2% + 2% = 6% (6.42% inclusive of GST)

c) if you are NOT in cashback, you will be paying only 2% + 2% = 4% (4.28% inclusive of GST)

The tier of 4% or 9% from Shopee is whether you are enrolled in their Shopee cashback for buyers.

  • Full platform fee for Cashback Seller – 9%
  • Full platform fee for non-Cashback Seller – 4%

If you are not offering cashback, the Shopee marketplace fee is 4%. If you are offering cashback, the commission adds on another 5% to be a total of 9%, regardless of how much cashback is offered to the buyers (Shopee shoppers would know that cashback in Shopee coins can be as high as 10%, 12% 18% or more in festive seasons).

Add in the GST of 7%, you have the Shopee fees of 4.28% or 9.63% for non-cashback and cashback schemes.

Do Shopee sellers pay for shipping? Why is Shopee’s shipping fee so expensive?

The shipping fee structure evolves in Shopee as new shippers come in and also changes during different festive seasons. Shopee tends to subsidize sellers to encourage them to offer free shipping too.

The seller has to use integrated channels for shipping (such as NinjaVan or J&T Shipping), but he can also apply for non-integrated channels such as Singpost normal mail or Seller Own Fleet.

For couriers, see the choices that are available., Shopee may favor a particular shipper by offering lower rates. For lightweight goods, you can apply to use Singpost normal mails for low shipping fees. For bulky or special goods, you can request Seller Own Fleet to use your own vehicle delivery.

If you have valid reasons, go ahead and apply for non-integrated shipping channels with Shopee.

Is it easy to sell in Shopee?

Selling online is not difficult at all, it just requires you to put in the effort and research it. I personally crossed $1m in sales on Shopee in 2021.

There are lots of ways to stand out and sell more. Unfortunately, I find the biggest obstacle to start selling is:- to start the ball rolling. Do scroll to the end to see all the Singapore SkillsFuture courses available for you to begin building your foundation.

How to Start an Ecommerce Business in Singapore on Lazada?

Do not neglect Lazada too. It is a great platform to sell and has huge customer volume as well. The onboarding for Lazada is easy as well.

Simple summary on starting selling on Lazada

  1. Register a seller account on Lazada
  2. List your products
  3. Manage Store
  4. Ship Products
  5. Receive payments!

Step 1: Register a seller account on Lazada

Sign up for free at Lazada. Do your verification and enter your warehouse address and bank details for payment.

Step 2: List products via Seller Center

Use their Lazada Seller Center to add your products step by step: product photos, attributes, descriptions and shipping methods and price. You can do a single product upload or even mass product uploads.

Step 3: Manage Store

Make use of Seller Tools to boost store, product sales, and performance. Join their various campaigns and sales promotion. You can always use their tool to check and manage your store performance.

Step 4: Ship Products

Use one of their shipping partners such as NinjaVan to ship to your customers. You can also apply for Seller Own Fleet to deliver your own products.

Step 5: Receive Payments

Payment is automatically credited to your bank account weekly! View your account statements for the details.

Is it free to sell on Lazada? How much percent commission does Lazada take from sellers?

Lazada Marketplace charges 2% on payment processing, while LazMall charges 3-5% for brands that are listed on LazMall. In theory, Lazada has no fees, but the payment processing fee is still a fee to us sellers.

Can individuals sell on Lazada? Can I sell in Lazada without business registration?

Yes, individuals can now sell on Lazada without business registration. In the past, you need to have an entity such as a sole proprietorship or a company to sell on Lazada. With fierce competition from Shopee, Lazada has now waived this requirement.

Is it easy to sell on e-commerce marketplaces in Singapore (like Shopee, Qoo10, Carousell)? Is it wise to start an eCommerce business?

Whether it is on Lazada or Shopee, selling online is not difficult at all, it just requires you to put in the effort and research it. There are lots of ways to stand out and sell more. Unfortunately, I find the biggest obstacle to start selling is:- to start the ball rolling.

Many people are too comfortable in their comfort zone and do not want to learn new things and do new ventures. Take a tiny step, and go for a SkillsFuture course for e-commerce. Here are some suggestions:

Learn from excellent trainers and benefit from these highly subsidized courses!

Coursemology
4.8
Based on 182 reviews
powered by Google
Keline jacq14Keline jacq14
09:37 01 Feb 24
Very good course👍👍
Resti YResti Y
09:36 01 Feb 24
Thank you Cikgu Juriah for teaching me patiently and well, it's easy to understand everything you say.
Shafiq ShafiqShafiq Shafiq
09:33 01 Feb 24
Great place to do my food safety course.Kudos to my teacher Ms Juriah for the fun and engaging class👍
Rista RahmanRista Rahman
09:27 01 Feb 24
Our facilitator Mr Anandan is very knowledgeable and got sense of humour. You won’t fall asleep totally. Staff are very helpful especially Wendy and the rest at the reception counter. Recommended ❤️
Ernie RahmanErnie Rahman
07:39 26 Jan 24
Trainer Anandan is friendly and knowledgeable in his teaching in the food safety course. He is approachable and easy going and therefore we don't feel tense at all. Thank you sir! Strongly recommned to attend his classes. He should continue teaching this course at a higher level. He is also a trainer in aircon servicing and car maintenance.
Claudine YeongClaudine Yeong
09:51 24 Jan 24
Ashley is very friendly and clear in her teachings. She gives a lot of real life situations to emphasize the importance of food hygiene and safety.However, Peter who tested the practical part was unreasonable and scolded me when I tried to explain myself for not taking back the plate of cucumbers that I sold to the customer.
Lis ChoeLis Choe
10:37 22 Jan 24
Attended the Food Safety & Hygiene Level 1 course at Toa Payoh on 19 Jan 2024. The class was handled by SHIRLEY WONG (ASHLEY). Thoroughly enjoyed the class. Shirley was not only very clear in her delivery of the course material, but she was a very engaging instructor. Whilst communicating the seriousness of food safety and hygiene, she managed to bring humour and lightness to the class which could otherwise have been boring.Thank you Shirley !!
rachael francisrachael francis
05:31 17 Jan 24
Attended Food and Safety Level 3 and trainer Audrey was very good and clear with her explanation. Very friendly. She's very patient when explaining. Highly recommended. Course centre is also clean and easy to find your way. Convenient as there are many shops located around.
Chicken BruhChicken Bruh
08:03 14 Jan 24
veri gud the cher is very nice explain in all languages
Katherine ChiaKatherine Chia
07:01 14 Jan 24
Swiss LamSwiss Lam
07:00 14 Jan 24
Our instructor, William makes the lesson lively and very informative! I enjoyed it.
azlan Shamanazlan Shaman
05:59 14 Jan 24
This course very useful for me, customer managementEffective WSH LEVEL3Instructor,Jonathan loh is very Good.
Raaj's fun checkRaaj's fun check
05:59 14 Jan 24
This course very useful for me,Customer managementEffectiveness managementWSH level 3Instructor ,Jonathan Lohan is very good
IRENE YUENIRENE YUEN
11:08 09 Jan 24
Attended the Food hygiene level 1 at Toa Payoh outlet. Convenient location & clean environment.Mr Loo Hee Jin is our trainer for the day. Very glad to attend his lesson. He is very professional, knowledgeable & also a very patience trainer. His explanation is clear and direct to the point. Easily understand with his extra example.Attended the class in a relax & comfortable environment.Strongly recommend.
Jessie KhooGanJessie KhooGan
11:54 04 Jan 24
Attended Food Safety Course Level 1 on 4 Jan 2024 and I enjoyed the class throughly. Our trainer - Anandan S/O Ganesan was very knowledgeable and he delivered the training in a very fun and interactive manner. He made the class very interesting and shared real examples which made it easier for individuals to understand with zero knowledge base.The customer service - Ms Alene was very helpful and responsive to my queries. Enrolling for this course was fuss free and she even provided the step by step in submit course claims using skills future credits. I will definitely recommend Coursemology to my circle of friends.Thank you once again for making my learning journey today a fruitful one.
Raine FooRaine Foo
16:21 03 Jan 24
Attended the Food Safety Course Level 1 on 18 Dec 2023. The trainer Mr Loo Hee Jin is very professional and helpful. At times he explained in Mandarin to enable some non-english speaking learners to understand better. Staff at the Reception Desk are very helpful too. Environment is cosy and hot home-made barley drinks are provided during tea-breaks. Recommend this training school at Toa Payoh Central. Thank you.
Loh seng chouLoh seng chou
05:11 07 Nov 23
Staff were friendly and helpful.They took pains in explaining the contents of the coursrA good place to improve myself.
Irene TanIrene Tan
06:21 02 Oct 23
Ms Ashley Shirley wong is a nice and cheerful teacher thanks for class on 01 Oct 23 from 9am to 6pm thank you.I am Irene Tan Lee Peng and I understand everything and really enjoying your lesson so much 🥰 really appreciate 😃.
Ying LimYing Lim
09:41 28 Sep 23
Great place to utilise your Skillsfuture Credit to upskill yourself. Convenient location at Toa Payoh Central, Jurong East Central and Tampines Central!
Ivy TiongIvy Tiong
03:07 15 Jul 23
I wanted to attend Basis Food Hygiene course n has found Coursemology online that allows me to use my Skillfuture Credit to pay for the course fees. $0 from my own pocket. The staff, Wendy is very helpful. With her assistance, I hv no problem with my registration. 👍
SasaSasa
17:30 28 Jun 23
I Attended the Food Hygiene course on 26/06/2023 @ Toa Payoh , course sign up & payment was easy. Trainer Mr Eddy is very friendly , knowledgeable and helpful to ensure everyone of us understand the importance of Cleanliness, Safety in the work. I benefited from this course, highly recommend Coursemology with thumb up 👍
Tee AhwenwenTee Ahwenwen
08:50 26 Feb 23
Ms Ashley Shirley wong is a nice and cheerful teacher thanks for today 26feb23 thank you I am wenyi is teachable teacher and i understand everything and enjoying your lesson so much 😊 really appreciate that.
Ben HanBen Han
18:30 03 Jan 23
Coursemology provides a wide range of massage courses with flexible training schedules..Sales manager , Rachel Lip, assisted me quickly and positively with both my course enquiries as well as the registration of my chosen massage course in a fuss free manner..So for my friends out there...If you are looking to enrol for serious massage courses..Coursemology is your recommended choice...RegardsBen Han
Devaghi ATDevaghi AT
00:35 15 Aug 22
The trainers were very Knowledgeable n conducted the session to participants understanding. Friendly n approachable. Motivational approach during practicals. I benefited from Course. Tq, trainers.
Mohd IqbalMohd Iqbal
09:58 24 May 22
My Food and Hygiene course here was superb! Instructor is very helpful to ensure you understand the importance of Cleanliness and Safety in the kitchen. I highly recommend Coursemology.
MattMatt
02:58 12 May 22
Attended the Food Hygiene course at vision exchange. The course sign up and payment process was fast and simple. The instructor was fun and engaging and helpful. Highly recommend this place if you want to get your food hygiene cert.
Joey GanJoey Gan
09:29 24 Apr 22
My sister and I had many questions about the different courses. The staff present including the boss Mr Wee were very patient and friendly to help us. The centre at Toa Payoh was also easy to get to and centre facilities were kept clean and tidy. We have a very good experience.
ting siongting siong
06:05 19 Apr 22
The trainer is patient and able to explain food hygiene and safety concept clearly. She demonstrated the hand cleaning techniques, share industry practices and safety standards with participants.A good training indeed.
Keline jacq14Keline jacq14
09:37 01 Feb 24
Very good course👍👍
Resti YResti Y
09:36 01 Feb 24
Thank you Cikgu Juriah for teaching me patiently and well, it's easy to understand everything you say.
Shafiq ShafiqShafiq Shafiq
09:33 01 Feb 24
Great place to do my food safety course.Kudos to my teacher Ms Juriah for the fun and engaging class👍
Rista RahmanRista Rahman
09:27 01 Feb 24
Our facilitator Mr Anandan is very knowledgeable and got sense of humour. You won’t fall asleep totally. Staff are very helpful especially Wendy and the rest at the reception counter. Recommended ❤️
Ernie RahmanErnie Rahman
07:39 26 Jan 24
Trainer Anandan is friendly and knowledgeable in his teaching in the food safety course. He is approachable and easy going and therefore we don't feel tense at all. Thank you sir! Strongly recommned to attend his classes. He should continue teaching this course at a higher level. He is also a trainer in aircon servicing and car maintenance.
Claudine YeongClaudine Yeong
09:51 24 Jan 24
Ashley is very friendly and clear in her teachings. She gives a lot of real life situations to emphasize the importance of food hygiene and safety.However, Peter who tested the practical part was unreasonable and scolded me when I tried to explain myself for not taking back the plate of cucumbers that I sold to the customer.
Lis ChoeLis Choe
10:37 22 Jan 24
Attended the Food Safety & Hygiene Level 1 course at Toa Payoh on 19 Jan 2024. The class was handled by SHIRLEY WONG (ASHLEY). Thoroughly enjoyed the class. Shirley was not only very clear in her delivery of the course material, but she was a very engaging instructor. Whilst communicating the seriousness of food safety and hygiene, she managed to bring humour and lightness to the class which could otherwise have been boring.Thank you Shirley !!
rachael francisrachael francis
05:31 17 Jan 24
Attended Food and Safety Level 3 and trainer Audrey was very good and clear with her explanation. Very friendly. She's very patient when explaining. Highly recommended. Course centre is also clean and easy to find your way. Convenient as there are many shops located around.
Chicken BruhChicken Bruh
08:03 14 Jan 24
veri gud the cher is very nice explain in all languages
Katherine ChiaKatherine Chia
07:01 14 Jan 24
Swiss LamSwiss Lam
07:00 14 Jan 24
Our instructor, William makes the lesson lively and very informative! I enjoyed it.
azlan Shamanazlan Shaman
05:59 14 Jan 24
This course very useful for me, customer managementEffective WSH LEVEL3Instructor,Jonathan loh is very Good.
Raaj's fun checkRaaj's fun check
05:59 14 Jan 24
This course very useful for me,Customer managementEffectiveness managementWSH level 3Instructor ,Jonathan Lohan is very good
IRENE YUENIRENE YUEN
11:08 09 Jan 24
Attended the Food hygiene level 1 at Toa Payoh outlet. Convenient location & clean environment.Mr Loo Hee Jin is our trainer for the day. Very glad to attend his lesson. He is very professional, knowledgeable & also a very patience trainer. His explanation is clear and direct to the point. Easily understand with his extra example.Attended the class in a relax & comfortable environment.Strongly recommend.
Jessie KhooGanJessie KhooGan
11:54 04 Jan 24
Attended Food Safety Course Level 1 on 4 Jan 2024 and I enjoyed the class throughly. Our trainer - Anandan S/O Ganesan was very knowledgeable and he delivered the training in a very fun and interactive manner. He made the class very interesting and shared real examples which made it easier for individuals to understand with zero knowledge base.The customer service - Ms Alene was very helpful and responsive to my queries. Enrolling for this course was fuss free and she even provided the step by step in submit course claims using skills future credits. I will definitely recommend Coursemology to my circle of friends.Thank you once again for making my learning journey today a fruitful one.
Raine FooRaine Foo
16:21 03 Jan 24
Attended the Food Safety Course Level 1 on 18 Dec 2023. The trainer Mr Loo Hee Jin is very professional and helpful. At times he explained in Mandarin to enable some non-english speaking learners to understand better. Staff at the Reception Desk are very helpful too. Environment is cosy and hot home-made barley drinks are provided during tea-breaks. Recommend this training school at Toa Payoh Central. Thank you.
Loh seng chouLoh seng chou
05:11 07 Nov 23
Staff were friendly and helpful.They took pains in explaining the contents of the coursrA good place to improve myself.
Irene TanIrene Tan
06:21 02 Oct 23
Ms Ashley Shirley wong is a nice and cheerful teacher thanks for class on 01 Oct 23 from 9am to 6pm thank you.I am Irene Tan Lee Peng and I understand everything and really enjoying your lesson so much 🥰 really appreciate 😃.
Ying LimYing Lim
09:41 28 Sep 23
Great place to utilise your Skillsfuture Credit to upskill yourself. Convenient location at Toa Payoh Central, Jurong East Central and Tampines Central!
Ivy TiongIvy Tiong
03:07 15 Jul 23
I wanted to attend Basis Food Hygiene course n has found Coursemology online that allows me to use my Skillfuture Credit to pay for the course fees. $0 from my own pocket. The staff, Wendy is very helpful. With her assistance, I hv no problem with my registration. 👍
SasaSasa
17:30 28 Jun 23
I Attended the Food Hygiene course on 26/06/2023 @ Toa Payoh , course sign up & payment was easy. Trainer Mr Eddy is very friendly , knowledgeable and helpful to ensure everyone of us understand the importance of Cleanliness, Safety in the work. I benefited from this course, highly recommend Coursemology with thumb up 👍
Tee AhwenwenTee Ahwenwen
08:50 26 Feb 23
Ms Ashley Shirley wong is a nice and cheerful teacher thanks for today 26feb23 thank you I am wenyi is teachable teacher and i understand everything and enjoying your lesson so much 😊 really appreciate that.
Ben HanBen Han
18:30 03 Jan 23
Coursemology provides a wide range of massage courses with flexible training schedules..Sales manager , Rachel Lip, assisted me quickly and positively with both my course enquiries as well as the registration of my chosen massage course in a fuss free manner..So for my friends out there...If you are looking to enrol for serious massage courses..Coursemology is your recommended choice...RegardsBen Han
Devaghi ATDevaghi AT
00:35 15 Aug 22
The trainers were very Knowledgeable n conducted the session to participants understanding. Friendly n approachable. Motivational approach during practicals. I benefited from Course. Tq, trainers.
Mohd IqbalMohd Iqbal
09:58 24 May 22
My Food and Hygiene course here was superb! Instructor is very helpful to ensure you understand the importance of Cleanliness and Safety in the kitchen. I highly recommend Coursemology.
MattMatt
02:58 12 May 22
Attended the Food Hygiene course at vision exchange. The course sign up and payment process was fast and simple. The instructor was fun and engaging and helpful. Highly recommend this place if you want to get your food hygiene cert.
Joey GanJoey Gan
09:29 24 Apr 22
My sister and I had many questions about the different courses. The staff present including the boss Mr Wee were very patient and friendly to help us. The centre at Toa Payoh was also easy to get to and centre facilities were kept clean and tidy. We have a very good experience.
ting siongting siong
06:05 19 Apr 22
The trainer is patient and able to explain food hygiene and safety concept clearly. She demonstrated the hand cleaning techniques, share industry practices and safety standards with participants.A good training indeed.
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