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Tips, Tricks, Insight and Advice on Selling well on Shopee (and Lazada, Qoo10 and Amazon SG)

If you are looking to start selling on Shopee, Lazada, Qoo10, Amazon or other e-commerce, you may be overwhelmed by tons of new things to learn and a large number of competitors.

Trust us, selling online is easy and you can start off part-time, using bits and pieces of your free time to start learning and building an online business. Doing a business from scratch is not easy, and the good news is:- online e-commerce is easy to start with low capital and a low requirement of hours needed.

This is an easy way to learn how to exit the rat race as an employee and start being a Boss.

Where or which platform should I start selling? Shopee or Lazada or Qoo10?

The correct way to do e-commerce is, to start selling EVERYWHERE. Sell on all platforms, as you need only a small amount of effort to list the exact same items and use the same graphic you had designed (or paid freelancers to make for you).

You do should start selling on the first, most popular platform, and slowly expand to other platforms when you have time. I have been selling in Singapore ecommerce since 2014, here are my current sales volume in 2022.

Ecommerce Platforms in Singapore ranked based on sales volume

  1. Shopee.sg
  2. Lazada.sg
  3. Qoo10.sg
  4. Amazon.com.sg
  5. Your own Website

That’s it. Start selling on Shopee first, get some sales rolling, and expand next to Lazada. Once you are comfortable handling these 2 platforms, go to Qoo10 and start selling in Q10.

There are many who would say that Qoo10 is way beyond its peak, and customer traffic there is low compared to others.. However, profit is profit. Earning a little more is better than not earning that extra bucks. Qoo10 is an established market and will definitely fight back for its market share.

The returns would be much lower in Amazon SG and selling on your own website, so do hold back on these once you are more skilled and have more free time.

How to start selling on Shopee / Lazada / Qoo10?

Here is a simple guide:-

  1. Open an account with Shopee / Lazada / Qoo10. You do not need a company, a solo proprietorship to start, you can register as long as you have a local NRIC or FIN.
  2. Start getting your source of products from either taobao or local shops/ distributors. You can even offer local shops to do dropshipping for them if you are able to find traditional suppliers who have no experience in online commerce.
  3. Start listing your products on the platforms.
  4. Make sure you sign up with a proper delivery partner (NinjaVan, Qxpress, ShopeeXpress, RoadBull, PickUpp, UpParcel etc) and get your bubblewrap, carton boxes, polymailers, etc ready.
  5. Optimise your listing
  6. Once sales start, pack and send to your delivery partners.
  7. Start doing paid marketing to improve sales.

If you prefer to learn via courses and coaches with skillfuture subsidies, click Selling on Shopee Lazada in Singapore with SkillFuture.

3 Important Features to start selling well on Shopee/ Lazada

You need to make sure you do these 3 very well organically, so that your products are able to show up well on searches on the shopping marketplace.

  1. Title of the product listing
  2. The main graphic listing
  3. Descriptions

Just these 3 essential features will improve your click-through rate (CTR) whenever people search for your products.

Title of the product listing- make sure keywords are inside

Make sure that key essential words are inside, this is so important and yet neglected.

For example, if you are selling drones, do not just include the word “drones”, but make sure other related keywords like- aerial, radio, RC, unmanned aircraft, portable, foldable, mini, pro, etc etc.

Another example: I used to sell Salmon oil. But no one ever searches for salmon oil, what I missed out on was that people search for “Fish oil”. I changed my tile to have Fish Oil at the front of the sentence and my sales jumped.

Main Graphic Listing

Have small badges, such as “Local seller”, “Free Delivery”, Best Sellers and etc. They work well to increase click-through rates.

Add in a few typed words that exclaim the benefits of the items you are selling, NOT the features. For example, if I am selling drones, instead of saying the battery is 200,000 mAh, I should instead write in the graphics:- “Fly more than 50 minutes”.

Instead of saying the drone weights 300g, I can say that “Lightweight” or “Portable”

These small texts proclaiming the benefits of your products will scream for your prospects to click on your product listings rather than your competitors.

Descriptions

Technical details should be left at the last part of this. Instead, at the front, you should write out the benefits of having this product, and the joy it will bring to the customer.

Enjoy flying these long-lasting drones.

Take high-definition videos and photographs during your trip.

Travel light with this drone on your favourite holiday!

Leave the technical details at the back of the descriptions, and end with a call to action: Get your item today before sales end!

Do Shopee Adverts work to increase sales?

Shopee Adverts are based on Pay Per Click or PPC. You only pay when a prospect clicks on your advert. Hence, showing it to a thousand views does not cost you anything if no one clicks on it (which is still bad, btw, if no one clicks, you do not get any sales).

However, if someone clicks and yet does not buy anything, you still have to pay for it. Hence, your descriptions must be great and your offer enticing so that once people enter, a good number of them proceed to add to the cart and buy. We call these a conversion rate.

If your click-through rate or CTR is bad, it means your graphic avatar or descriptions are not ideal, or your keywords for PPC are set wrongly. Do improve on these.

If your click-through rate is high, but your conversion rate is bad, meaning you are paying for prospects to visit and yet leave without buying, check your descriptions properly. Is it a mismatch between the title to your product offer? Or are your competitors offering a better deal? It is common for a prospect to click on two or many more products on an e-commerce platform before deciding which to buy.

How much should I pay for PPC on Shopee or Lazada?

As a general guide, your expenses should be no more than 10% of the total GMV (Gross Market Value) of the product sold. You can go higher if your products have higher profit margins, or if you are facing a competitive market for your products.

As for specific value per keyword, it depends on your specific products, and how other competitors are bidding for them. There is no magic bullet on what amount to bid. Sometimes, some competitors overbid for illogical reasons.

For my marketing expenses on Shopee / Lazada, I only have 1 golden rule:- Do not lose money on any sales.

Should I use automated or manual keyword selection for my PPC Shopee Ads or Lazada Ads?

If you are experienced and wish to spend time/effort on it daily, then manual keyword allows you to hands-on and monitor your CTR, Conversion Rate, etc carefully. You will definitely spend more than usual at the beginning as you understand how it works, but eventually, you should get a higher return than the automated system offers.

I personally opt for “automate” rather than manual, as it adjusts automatically, and helps me save time and effort to monitor the keywords. I have more than 30 products on keyword adverts for PPC, so the manual is going to take up a chunk of my time daily. However, for some competitive products, I do keep a close eye on it.

Discover or Search for Shopee Ads?

Search advert is more relevant as the prospects are directly searching for that product you are selling. As such, the PPC cost is a lot higher as the chance of bringing in sales is higher. Definitely switch on search advert, even if you have a low budget. Setting a low budget or low threshold for your keywords may mean you get some sales opportunities when others are not bidding.

Discovery Adverts are displaying your products when the prospect is not searching directly for it, the click-through rate is very low, and the costs are very low too. Most people tend to ignore Discovery Ads as they bring in much less sales. Due to the low costs, you can still venture into this.

Is it too late to start selling online on shopee lazada qoo10 amazon?

This is a common myth, with many saying that the eCommerce marketplaces are too saturated.

Look around you, are there many chicken rice stalls, why are there increasing number of chicken rice stalls (and roasted duck, mala xiang guo etc etc). There are more and more people eating out because of population growth, preferences not to cook at home etc. And there are always existing food sellers who exit because of retirement, found new careers etc etc.

ecommerce is still a tiny proportional of the whole retail sector, and it is barely making a dent yet. With delivery options getting more established (government support for collection points at HDB void deck etc), and lower barriers, there will be more and more people shopping online.

If you like to learn more, with SkillFuture subsidies, do visit and search for skillfuture courses on selling online here.

Coursemology
4.8
Based on 182 reviews
powered by Google
Keline jacq14Keline jacq14
09:37 01 Feb 24
Very good course👍👍
Resti YResti Y
09:36 01 Feb 24
Thank you Cikgu Juriah for teaching me patiently and well, it's easy to understand everything you say.
Shafiq ShafiqShafiq Shafiq
09:33 01 Feb 24
Great place to do my food safety course.Kudos to my teacher Ms Juriah for the fun and engaging class👍
Rista RahmanRista Rahman
09:27 01 Feb 24
Our facilitator Mr Anandan is very knowledgeable and got sense of humour. You won’t fall asleep totally. Staff are very helpful especially Wendy and the rest at the reception counter. Recommended ❤️
Ernie RahmanErnie Rahman
07:39 26 Jan 24
Trainer Anandan is friendly and knowledgeable in his teaching in the food safety course. He is approachable and easy going and therefore we don't feel tense at all. Thank you sir! Strongly recommned to attend his classes. He should continue teaching this course at a higher level. He is also a trainer in aircon servicing and car maintenance.
Claudine YeongClaudine Yeong
09:51 24 Jan 24
Ashley is very friendly and clear in her teachings. She gives a lot of real life situations to emphasize the importance of food hygiene and safety.However, Peter who tested the practical part was unreasonable and scolded me when I tried to explain myself for not taking back the plate of cucumbers that I sold to the customer.
Lis ChoeLis Choe
10:37 22 Jan 24
Attended the Food Safety & Hygiene Level 1 course at Toa Payoh on 19 Jan 2024. The class was handled by SHIRLEY WONG (ASHLEY). Thoroughly enjoyed the class. Shirley was not only very clear in her delivery of the course material, but she was a very engaging instructor. Whilst communicating the seriousness of food safety and hygiene, she managed to bring humour and lightness to the class which could otherwise have been boring.Thank you Shirley !!
rachael francisrachael francis
05:31 17 Jan 24
Attended Food and Safety Level 3 and trainer Audrey was very good and clear with her explanation. Very friendly. She's very patient when explaining. Highly recommended. Course centre is also clean and easy to find your way. Convenient as there are many shops located around.
Chicken BruhChicken Bruh
08:03 14 Jan 24
veri gud the cher is very nice explain in all languages
Katherine ChiaKatherine Chia
07:01 14 Jan 24
Swiss LamSwiss Lam
07:00 14 Jan 24
Our instructor, William makes the lesson lively and very informative! I enjoyed it.
azlan Shamanazlan Shaman
05:59 14 Jan 24
This course very useful for me, customer managementEffective WSH LEVEL3Instructor,Jonathan loh is very Good.
Raaj's fun checkRaaj's fun check
05:59 14 Jan 24
This course very useful for me,Customer managementEffectiveness managementWSH level 3Instructor ,Jonathan Lohan is very good
IRENE YUENIRENE YUEN
11:08 09 Jan 24
Attended the Food hygiene level 1 at Toa Payoh outlet. Convenient location & clean environment.Mr Loo Hee Jin is our trainer for the day. Very glad to attend his lesson. He is very professional, knowledgeable & also a very patience trainer. His explanation is clear and direct to the point. Easily understand with his extra example.Attended the class in a relax & comfortable environment.Strongly recommend.
Jessie KhooGanJessie KhooGan
11:54 04 Jan 24
Attended Food Safety Course Level 1 on 4 Jan 2024 and I enjoyed the class throughly. Our trainer - Anandan S/O Ganesan was very knowledgeable and he delivered the training in a very fun and interactive manner. He made the class very interesting and shared real examples which made it easier for individuals to understand with zero knowledge base.The customer service - Ms Alene was very helpful and responsive to my queries. Enrolling for this course was fuss free and she even provided the step by step in submit course claims using skills future credits. I will definitely recommend Coursemology to my circle of friends.Thank you once again for making my learning journey today a fruitful one.
Raine FooRaine Foo
16:21 03 Jan 24
Attended the Food Safety Course Level 1 on 18 Dec 2023. The trainer Mr Loo Hee Jin is very professional and helpful. At times he explained in Mandarin to enable some non-english speaking learners to understand better. Staff at the Reception Desk are very helpful too. Environment is cosy and hot home-made barley drinks are provided during tea-breaks. Recommend this training school at Toa Payoh Central. Thank you.
Loh seng chouLoh seng chou
05:11 07 Nov 23
Staff were friendly and helpful.They took pains in explaining the contents of the coursrA good place to improve myself.
Irene TanIrene Tan
06:21 02 Oct 23
Ms Ashley Shirley wong is a nice and cheerful teacher thanks for class on 01 Oct 23 from 9am to 6pm thank you.I am Irene Tan Lee Peng and I understand everything and really enjoying your lesson so much 🥰 really appreciate 😃.
Ying LimYing Lim
09:41 28 Sep 23
Great place to utilise your Skillsfuture Credit to upskill yourself. Convenient location at Toa Payoh Central, Jurong East Central and Tampines Central!
Ivy TiongIvy Tiong
03:07 15 Jul 23
I wanted to attend Basis Food Hygiene course n has found Coursemology online that allows me to use my Skillfuture Credit to pay for the course fees. $0 from my own pocket. The staff, Wendy is very helpful. With her assistance, I hv no problem with my registration. 👍
SasaSasa
17:30 28 Jun 23
I Attended the Food Hygiene course on 26/06/2023 @ Toa Payoh , course sign up & payment was easy. Trainer Mr Eddy is very friendly , knowledgeable and helpful to ensure everyone of us understand the importance of Cleanliness, Safety in the work. I benefited from this course, highly recommend Coursemology with thumb up 👍
Tee AhwenwenTee Ahwenwen
08:50 26 Feb 23
Ms Ashley Shirley wong is a nice and cheerful teacher thanks for today 26feb23 thank you I am wenyi is teachable teacher and i understand everything and enjoying your lesson so much 😊 really appreciate that.
Ben HanBen Han
18:30 03 Jan 23
Coursemology provides a wide range of massage courses with flexible training schedules..Sales manager , Rachel Lip, assisted me quickly and positively with both my course enquiries as well as the registration of my chosen massage course in a fuss free manner..So for my friends out there...If you are looking to enrol for serious massage courses..Coursemology is your recommended choice...RegardsBen Han
Devaghi ATDevaghi AT
00:35 15 Aug 22
The trainers were very Knowledgeable n conducted the session to participants understanding. Friendly n approachable. Motivational approach during practicals. I benefited from Course. Tq, trainers.
Mohd IqbalMohd Iqbal
09:58 24 May 22
My Food and Hygiene course here was superb! Instructor is very helpful to ensure you understand the importance of Cleanliness and Safety in the kitchen. I highly recommend Coursemology.
MattMatt
02:58 12 May 22
Attended the Food Hygiene course at vision exchange. The course sign up and payment process was fast and simple. The instructor was fun and engaging and helpful. Highly recommend this place if you want to get your food hygiene cert.
Joey GanJoey Gan
09:29 24 Apr 22
My sister and I had many questions about the different courses. The staff present including the boss Mr Wee were very patient and friendly to help us. The centre at Toa Payoh was also easy to get to and centre facilities were kept clean and tidy. We have a very good experience.
ting siongting siong
06:05 19 Apr 22
The trainer is patient and able to explain food hygiene and safety concept clearly. She demonstrated the hand cleaning techniques, share industry practices and safety standards with participants.A good training indeed.
Keline jacq14Keline jacq14
09:37 01 Feb 24
Very good course👍👍
Resti YResti Y
09:36 01 Feb 24
Thank you Cikgu Juriah for teaching me patiently and well, it's easy to understand everything you say.
Shafiq ShafiqShafiq Shafiq
09:33 01 Feb 24
Great place to do my food safety course.Kudos to my teacher Ms Juriah for the fun and engaging class👍
Rista RahmanRista Rahman
09:27 01 Feb 24
Our facilitator Mr Anandan is very knowledgeable and got sense of humour. You won’t fall asleep totally. Staff are very helpful especially Wendy and the rest at the reception counter. Recommended ❤️
Ernie RahmanErnie Rahman
07:39 26 Jan 24
Trainer Anandan is friendly and knowledgeable in his teaching in the food safety course. He is approachable and easy going and therefore we don't feel tense at all. Thank you sir! Strongly recommned to attend his classes. He should continue teaching this course at a higher level. He is also a trainer in aircon servicing and car maintenance.
Claudine YeongClaudine Yeong
09:51 24 Jan 24
Ashley is very friendly and clear in her teachings. She gives a lot of real life situations to emphasize the importance of food hygiene and safety.However, Peter who tested the practical part was unreasonable and scolded me when I tried to explain myself for not taking back the plate of cucumbers that I sold to the customer.
Lis ChoeLis Choe
10:37 22 Jan 24
Attended the Food Safety & Hygiene Level 1 course at Toa Payoh on 19 Jan 2024. The class was handled by SHIRLEY WONG (ASHLEY). Thoroughly enjoyed the class. Shirley was not only very clear in her delivery of the course material, but she was a very engaging instructor. Whilst communicating the seriousness of food safety and hygiene, she managed to bring humour and lightness to the class which could otherwise have been boring.Thank you Shirley !!
rachael francisrachael francis
05:31 17 Jan 24
Attended Food and Safety Level 3 and trainer Audrey was very good and clear with her explanation. Very friendly. She's very patient when explaining. Highly recommended. Course centre is also clean and easy to find your way. Convenient as there are many shops located around.
Chicken BruhChicken Bruh
08:03 14 Jan 24
veri gud the cher is very nice explain in all languages
Katherine ChiaKatherine Chia
07:01 14 Jan 24
Swiss LamSwiss Lam
07:00 14 Jan 24
Our instructor, William makes the lesson lively and very informative! I enjoyed it.
azlan Shamanazlan Shaman
05:59 14 Jan 24
This course very useful for me, customer managementEffective WSH LEVEL3Instructor,Jonathan loh is very Good.
Raaj's fun checkRaaj's fun check
05:59 14 Jan 24
This course very useful for me,Customer managementEffectiveness managementWSH level 3Instructor ,Jonathan Lohan is very good
IRENE YUENIRENE YUEN
11:08 09 Jan 24
Attended the Food hygiene level 1 at Toa Payoh outlet. Convenient location & clean environment.Mr Loo Hee Jin is our trainer for the day. Very glad to attend his lesson. He is very professional, knowledgeable & also a very patience trainer. His explanation is clear and direct to the point. Easily understand with his extra example.Attended the class in a relax & comfortable environment.Strongly recommend.
Jessie KhooGanJessie KhooGan
11:54 04 Jan 24
Attended Food Safety Course Level 1 on 4 Jan 2024 and I enjoyed the class throughly. Our trainer - Anandan S/O Ganesan was very knowledgeable and he delivered the training in a very fun and interactive manner. He made the class very interesting and shared real examples which made it easier for individuals to understand with zero knowledge base.The customer service - Ms Alene was very helpful and responsive to my queries. Enrolling for this course was fuss free and she even provided the step by step in submit course claims using skills future credits. I will definitely recommend Coursemology to my circle of friends.Thank you once again for making my learning journey today a fruitful one.
Raine FooRaine Foo
16:21 03 Jan 24
Attended the Food Safety Course Level 1 on 18 Dec 2023. The trainer Mr Loo Hee Jin is very professional and helpful. At times he explained in Mandarin to enable some non-english speaking learners to understand better. Staff at the Reception Desk are very helpful too. Environment is cosy and hot home-made barley drinks are provided during tea-breaks. Recommend this training school at Toa Payoh Central. Thank you.
Loh seng chouLoh seng chou
05:11 07 Nov 23
Staff were friendly and helpful.They took pains in explaining the contents of the coursrA good place to improve myself.
Irene TanIrene Tan
06:21 02 Oct 23
Ms Ashley Shirley wong is a nice and cheerful teacher thanks for class on 01 Oct 23 from 9am to 6pm thank you.I am Irene Tan Lee Peng and I understand everything and really enjoying your lesson so much 🥰 really appreciate 😃.
Ying LimYing Lim
09:41 28 Sep 23
Great place to utilise your Skillsfuture Credit to upskill yourself. Convenient location at Toa Payoh Central, Jurong East Central and Tampines Central!
Ivy TiongIvy Tiong
03:07 15 Jul 23
I wanted to attend Basis Food Hygiene course n has found Coursemology online that allows me to use my Skillfuture Credit to pay for the course fees. $0 from my own pocket. The staff, Wendy is very helpful. With her assistance, I hv no problem with my registration. 👍
SasaSasa
17:30 28 Jun 23
I Attended the Food Hygiene course on 26/06/2023 @ Toa Payoh , course sign up & payment was easy. Trainer Mr Eddy is very friendly , knowledgeable and helpful to ensure everyone of us understand the importance of Cleanliness, Safety in the work. I benefited from this course, highly recommend Coursemology with thumb up 👍
Tee AhwenwenTee Ahwenwen
08:50 26 Feb 23
Ms Ashley Shirley wong is a nice and cheerful teacher thanks for today 26feb23 thank you I am wenyi is teachable teacher and i understand everything and enjoying your lesson so much 😊 really appreciate that.
Ben HanBen Han
18:30 03 Jan 23
Coursemology provides a wide range of massage courses with flexible training schedules..Sales manager , Rachel Lip, assisted me quickly and positively with both my course enquiries as well as the registration of my chosen massage course in a fuss free manner..So for my friends out there...If you are looking to enrol for serious massage courses..Coursemology is your recommended choice...RegardsBen Han
Devaghi ATDevaghi AT
00:35 15 Aug 22
The trainers were very Knowledgeable n conducted the session to participants understanding. Friendly n approachable. Motivational approach during practicals. I benefited from Course. Tq, trainers.
Mohd IqbalMohd Iqbal
09:58 24 May 22
My Food and Hygiene course here was superb! Instructor is very helpful to ensure you understand the importance of Cleanliness and Safety in the kitchen. I highly recommend Coursemology.
MattMatt
02:58 12 May 22
Attended the Food Hygiene course at vision exchange. The course sign up and payment process was fast and simple. The instructor was fun and engaging and helpful. Highly recommend this place if you want to get your food hygiene cert.
Joey GanJoey Gan
09:29 24 Apr 22
My sister and I had many questions about the different courses. The staff present including the boss Mr Wee were very patient and friendly to help us. The centre at Toa Payoh was also easy to get to and centre facilities were kept clean and tidy. We have a very good experience.
ting siongting siong
06:05 19 Apr 22
The trainer is patient and able to explain food hygiene and safety concept clearly. She demonstrated the hand cleaning techniques, share industry practices and safety standards with participants.A good training indeed.
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