WordPress Course

What is WordPress

WordPress is a free website creation platform, which bloggers and other non-technical people can use to build a website without engaging a web developer.

Powering 35% of all websites today, WordPress stands as the internet’s most dominant Content Management System. WordPress is well supported with:

1. Custom Themes for users to start a website with beautiful UI/UX design
2. Custom Plugins which allows users to easily add features like SEO optimization, Google Analytics and Ecommerce

Course Title

• Content Strategy for Brand Building (TGS-2019503315)
• Competitor and Consumer Research Methods (TGS-2019503317)

Course Objectives

At the end of this workshop, you will be able to create a live website using WordPress. Learners will also be able to enhance web traffic to their website organically by learning Search Engine Optimization (SEO) techniques. You will learn:

• The difference between WordPress.com and WordPress.org
• Learn the fundamentals of UI/UX best practices for web design
• Apply templates and plugins to bootstrap and build your mobile-responsive WordPress website

Course Content

Web Hosting

• WordPress.com vs WordPress.org
• Registering your domain name

WordPress

• Working with WordPress themes
• Templates
• Plugins

Digital Marketing

• Search Engine Optimisation (SEO)
• Google Analytics
• Backlinks

UI/UX Fundamentals

• Information Architecture
• UX principles for website design
• Understanding web navigation

Learners are required to bring their own laptops for training. Rentals are available subject to availability.

Certification

Participants who fulfil all requirements will receive a Statement of Attainment (SOA) issued by the SkillsFuture Singapore (SSG).

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