Web Chatbot Course — Automated Replies

Course Overview

Web Chatbot Marketing Course — Personalised & Automated Messenger System

What is Chatbot Marketing?

Chatbot marketing is about installing a chatbot onto your website, usually your website’s landing page or home page. This Web Chatbot course will teach you to automate various front-end business functions in an organisation using a chatbot, such as:

• Customer service
• Lead generation
• FAQ, etc.

Chatbot marketing provides an extra touch point and leverages the chatbot’s highly programmable functions to achieve marketing objectives for the organisation. Of all the chatbot’s powerful functions, its 24/7 availability and ability to personalise responses significantly improves customer experience. Its benefits include:

• Providing initial interaction which prevents customers from experiencing long waiting times
• Ability to recognise query patterns using Artificial Intelligence (AI) allows for it to create personalised responses to customer queries.

Course Title

Chatbot Marketing

Who Should Attend

• Business owners and start-up founders
• Customer experience managers
• Sales Professionals
• People keen in building their own chatbot with little to no coding at all

Course Objectives

At the end of the course, learners will be able to:

• LO1 – Develop a business case for the customer service knowledge base
• LO2 – Develop user requirements for customer service knowledge base
• LO3 – Design system specifications that meet organisation’s needs and budgetary requirements
• LO4 – Conduct User Acceptance Testing (UAT) and Launch
• LO5 – Provide training and support to users of the customer service knowledge base
• LO6 – Collect feedback on improvements to customer service knowledge base