Web Chatbot Course — Automated Replies
What Skillset do you wish to acquire?
Web Chatbot Course — Automated Replies
Course Overview
Web Chatbot Marketing Course — Personalised & Automated Messenger System
What is Chatbot Marketing?
Chatbot marketing is about installing a chatbot onto your website, usually your website’s landing page or home page. This Web Chatbot course will teach you to automate various front-end business functions in an organisation using a chatbot, such as:
- Customer service
- Lead generation
- FAQ, etc.
Chatbot marketing provides an extra touch point and leverages the chatbot’s highly programmable functions to achieve marketing objectives for the organisation. Of all the chatbot’s powerful functions, its 24/7 availability and ability to personalise responses significantly improves customer experience. Its benefits include:
- Providing initial interaction which prevents customers from experiencing long waiting times
- Ability to recognise query patterns using Artificial Intelligence (AI) allows for it to create personalised responses to customer queries.
Course Title
Chatbot Marketing
Who Should Attend
• Business owners and start-up founders
• Customer experience managers
• Sales Professionals
• People keen in building their own chatbot with little to no coding at all
Course Objectives
At the end of the course, learners will be able to:
- LO1 – Develop a business case for the customer service knowledge base
- LO2 – Develop user requirements for customer service knowledge base
- LO3 – Design system specifications that meet organisation’s needs and budgetary requirements
- LO4 – Conduct User Acceptance Testing (UAT) and Launch
- LO5 – Provide training and support to users of the customer service knowledge base
- LO6 – Collect feedback on improvements to customer service knowledge base
Web Chatbot Course — Automated Replies
Course Outline
Using Chatbots for Marketing
- Gaining clarity on marketing objectives
- Fitting a chatbot into your marketing strategy
- Measurement framework with key success metrics for chatbot marketing
Chatbot platforms – fundamentals and preparation
- How do chatbots work?
- Leveraging on artificial intelligence, Natural Language Processing (NLP) for customer service
Set-up
- How to setup your website landing page
- Creating your first ChatBot
Chatbots for Marketing
- How to help customers buy more from you using chatbots
- How to design a chatbot for your business
- How to design chatbot funnels that nurture and engage prospects
- How to get maximum engagement from your chat blast campaigns
- Best practices and viral methods to drive more traffic and sales using chatbots
Getting started with your first bot
- Conversation elements (skills, blocks, events and checkpoints)
- Working with visual chatbot builder
- Users and conversations history
- Sending mass broadcasts
Statement of Attainment
Participants who fulfil all requirements will receive a Statement of Attainment (SOA) issued by the SkillsFuture Singapore (SSG).
For more related courses, please visit Digital Marketing Courses.
Course Feature
Course Feature
Course Provider: LearnCollab Pte Ltd
UEN: 201212886E
Course Reference Number: TGS-2021003524
Mode Of Training: Part Time
Funding Validity Period: 24 Mar 2021 – 23 Mar 2023
Web Chatbot Course — Automated Replies
| FULL COURSE FEE | $1391.00 |
|---|---|
| Singaporean 40 yrs and above | $481.00 |
| Singaporean 21-39 yrs / PR | $741.00 |
| Duration | 24 hrs |
Available in: English
