Web Chatbot Course — Automated Replies

This image has an empty alt attribute; its file name is Path-181.svg1 Day Course
SkillsFuture Credit
UTAP Eligible

Course Overview

Web Chatbot Marketing Course — Personalised & Automated Messenger System

What is Chatbot Marketing?

Chatbot marketing is about installing a chatbot onto your website, usually your website’s landing page or home page. This Web Chatbot course will teach you to automate various front-end business functions in an organisation using a chatbot, such as:

  • Customer service
  • Lead generation
  • FAQ, etc.

Chatbot marketing provides an extra touch point and leverages the chatbot’s highly programmable functions to achieve marketing objectives for the organisation. Of all the chatbot’s powerful functions, its 24/7 availability and ability to personalise responses significantly improves customer experience. Its benefits include:

  • Providing initial interaction which prevents customers from experiencing long waiting times
  • Ability to recognise query patterns using Artificial Intelligence (AI) allows for it to create personalised responses to customer queries.

Course Title

Chatbot Marketing

Who Should Attend

• Business owners and start-up founders
• Customer experience managers
• Sales Professionals
• People keen in building their own chatbot with little to no coding at all

Course Objectives

At the end of the course, learners will be able to:

  • LO1 – Develop a business case for the customer service knowledge base
  • LO2 – Develop user requirements for customer service knowledge base
  • LO3 – Design system specifications that meet organisation’s needs and budgetary requirements
  • LO4 – Conduct User Acceptance Testing (UAT) and Launch
  • LO5 – Provide training and support to users of the customer service knowledge base
  • LO6 – Collect feedback on improvements to customer service knowledge base

Web Chatbot Course — Automated Replies

Course Outline

Using Chatbots for Marketing

  • Gaining clarity on marketing objectives
  • Fitting a chatbot into your marketing strategy
  • Measurement framework with key success metrics for chatbot marketing

Chatbot platforms – fundamentals and preparation

  • How do chatbots work?
  • Leveraging on artificial intelligence, Natural Language Processing (NLP) for customer service


  • How to setup your website landing page
  • Creating your first ChatBot

Chatbots for Marketing

  • How to help customers buy more from you using chatbots
  • How to design a chatbot for your business
  • How to design chatbot funnels that nurture and engage prospects
  • How to get maximum engagement from your chat blast campaigns
  • Best practices and viral methods to drive more traffic and sales using chatbots

Getting started with your first bot

  • Conversation elements (skills, blocks, events and checkpoints)
  • Working with visual chatbot builder
  • Users and conversations history
  • Sending mass broadcasts

Statement of Attainment

Participants who fulfil all requirements will receive a Statement of Attainment (SOA) issued by the SkillsFuture Singapore (SSG).

For more related courses, please visit Digital Marketing Courses.

Course Feature

Course Feature

Course Provider: LearnCollab Pte Ltd
UEN: 201212886E
Course Reference Number: TGS-2021003524
Mode Of Training: Part Time
Funding Validity Period: 24 Mar 2021 – 23 Mar 2025

Singaporean 40 yrs and above$481.00
Singaporean 21-39 yrs / PR$741.00
Duration24 hrs

Available in: English

Book Class Now!

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