Building a Successful Inbound Marketing Strategy with Email Marketing

This image has an empty alt attribute; its file name is Path-181.svg2 Days Course
SkillsFuture Credit Eligible
PSEA and UTAP Eligible

Course Overview

Email Marketing Course: Mailchimp Course

In this 2-day Email Marketing course, you will learn the benefits of inbound marketing strategies, and how you can collect data effectively via forms and landing pages using Mailchimp. You will also the strategies on how good Electronic Direct Mail (EDM) are created, so that you can replicate these successful strategies for your business.

What is Inbound Marketing and how does it relate to Email Marketing?

Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them.

Although email marketing is considered an outdated marketing technique due to many email clients only being able to support simple source code, email marketing is actually a great avenue for inbound marketing.

Statistics compiled by Digital Influence Lab show that Singaporeans check their emails regularly and they tend to trust personal advertising like emails than push advertisement like banners. In fact, email marketing is heavily used by large corporations such as Dyson, Sephora and Zalora to reach out to their customers.

Course Title

Building a Successful Inbound Marketing Strategy with Email Marketing

Course Objectives: Building a Successful Inbound Marketing Strategy with Email Marketing

By the end of this course, learners will be able to:

  • Develop an inbound marketing strategy and plan to achieve sales revenue
  • Craft the right messages and develop content for inbound marketing
  • Use email marketing as a tool for inbound marketing

Building a Successful Inbound Marketing Strategy with Email Marketing

Course Content: Email Marketing Course: Create Email Marketing Campaigns with Mailchimp

Day 1


  • Understand benefits of inbound marketing strategies, such as email marketing, and how it can help you reach out to potential customers
  • Launch and implement an email marketing campaign with predetermined goals and targets
  • Learn to create lead-nurturing campaigns that turn your prospects into leads


  • Learn recommended techniques of email database management, such as segmentation of customer database for more relevant targeting and product/service personalisation
  • Do’s & Don’ts when responding to customers on email marketing campaigns
  • Best practices for developing email content plans

Day 2


  • Learn email database expansion through forms and Mailchimp landing pages
  • Learn to set up and develop effective email marketing campaigns via Mailchimp
  • Learn A/B testing to measure and optimize email marketing campaign performance


  • Tips on developing good EDMs for more conversions via good copywriting and content
  • Evaluate effectiveness of email marketing campaigns through analytics reports, and implement improvements
  • Written & Practical Assessment

Who Should Attend

Anyone who wants to learn how to utilize email marketing to increase lead generation for your business.

Certification & Statement of Attainment (SOA)

Candidates who complete the course with at least 75% attendance and demonstrate competency during assessment will receive a Certificate of Completion by FirstCom Academy.

Participants who fulfil all requirements will receive a SkillsFuture WSQ Statement of Attainment (SOA) under the National Infocomm Competency Framework.

For information on related courses, please visit Video Production for Social Media, Facebook Advertising Course and Digital Marketing Courses.

Course Feature

Course Feature

Course Provider: Firstcom Academy Pte. Ltd.
UEN: 201734671R
Course Reference Number: TGS-2021007093
Mode Of Training: Classroom
Funding Validity Period: 30 Jul 2021 – 29 Jul 2025

Singaporean 40 yrs and above*$312.00
Singaporean 21-39 yrs / PR*$472.00
Duration2 days
(16 hours)
* Price after grant. Payable by SkillsFuture credits or cash.

Available in: English

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