Building a Successful Inbound Marketing Strategy with Email Marketing

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Building a Successful Inbound Marketing Strategy with Email Marketing

Course Overview

Email Marketing Course: Mailchimp Course

In this 2-day Email Marketing course, you will learn the benefits of inbound marketing strategies, and how you can collect data effectively via forms and landing pages using Mailchimp. You will also the strategies on how good Electronic Direct Mail (EDM) are created, so that you can replicate these successful strategies for your business.

What is Inbound Marketing and how does it relate to Email Marketing?

Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them.

Although email marketing is considered an outdated marketing technique due to many email clients only being able to support simple source code, email marketing is actually a great avenue for inbound marketing.

Statistics compiled by Digital Influence Lab show that Singaporeans check their emails regularly and they tend to trust personal advertising like emails than push advertisement like banners. In fact, email marketing is heavily used by large corporations such as Dyson, Sephora and Zalora to reach out to their customers.

Course Title

Building a Successful Inbound Marketing Strategy with Email Marketing

Course Objectives: Building a Successful Inbound Marketing Strategy with Email Marketing

By the end of this course, learners will be able to:

  • Develop an inbound marketing strategy and plan to achieve sales revenue
  • Craft the right messages and develop content for inbound marketing
  • Use email marketing as a tool for inbound marketing

Building a Successful Inbound Marketing Strategy with Email Marketing

Course Content: Email Marketing Course: Create Email Marketing Campaigns with Mailchimp

Day 1


  • Understand benefits of inbound marketing strategies, such as email marketing, and how it can help you reach out to potential customers
  • Launch and implement an email marketing campaign with predetermined goals and targets
  • Learn to create lead-nurturing campaigns that turn your prospects into leads


  • Learn recommended techniques of email database management, such as segmentation of customer database for more relevant targeting and product/service personalisation
  • Do’s & Don’ts when responding to customers on email marketing campaigns
  • Best practices for developing email content plans

Day 2


  • Learn email database expansion through forms and Mailchimp landing pages
  • Learn to set up and develop effective email marketing campaigns via Mailchimp
  • Learn A/B testing to measure and optimize email marketing campaign performance


  • Tips on developing good EDMs for more conversions via good copywriting and content
  • Evaluate effectiveness of email marketing campaigns through analytics reports, and implement improvements
  • Written & Practical Assessment

Who Should Attend

Anyone who wants to learn how to utilize email marketing to increase lead generation for your business.

Certification & Statement of Attainment (SOA)

Candidates who complete the course with at least 75% attendance and demonstrate competency during assessment will receive a Certificate of Completion by FirstCom Academy.

Participants who fulfil all requirements will receive a SkillsFuture WSQ Statement of Attainment (SOA) under the National Infocomm Competency Framework.

For information on related courses, please visit Video Production for Social Media, Facebook Advertising Course and Digital Marketing Courses.

Course Feature

Course Feature

Course Provider: Firstcom Academy Pte Ltd
UEN: 201734671R
Course Reference Number: TGS-2021007093
Mode Of Training: Classroom
Funding Validity Period: 30 Jul 2021 – 29 Jul 2025

Building a Successful Inbound Marketing Strategy with Email Marketing

Singaporean 40 yrs and above$304.00
Singaporean 21-39 yrs / PR$464.00
Duration2 days
(16 hours)

Available in: English

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+65 6255 5584

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Tee AhwenwenTee Ahwenwen
08:50 26 Feb 23
Ms Ashley Shirley wong is a nice and cheerful teacher thanks for today 26feb23 thank you I am wenyi is teachable teacher and i understand everything and enjoying your lesson so much 😊 really appreciate that.
Ben HanBen Han
18:30 03 Jan 23
Coursemology provides a wide range of massage courses with flexible training schedules..Sales manager , Rachel Lip, assisted me quickly and positively with both my course enquiries as well as the registration of my chosen massage course in a fuss free manner..So for my friends out there...If you are looking to enrol for serious massage courses..Coursemology is your recommended choice...RegardsBen Han
Devaghi ATDevaghi AT
00:35 15 Aug 22
The trainers were very Knowledgeable n conducted the session to participants understanding. Friendly n approachable. Motivational approach during practicals. I benefited from Course. Tq, trainers.
Mohd IqbalMohd Iqbal
09:58 24 May 22
My Food and Hygiene course here was superb! Instructor is very helpful to ensure you understand the importance of Cleanliness and Safety in the kitchen. I highly recommend Coursemology.
02:58 12 May 22
Attended the Food Hygiene course at vision exchange. The course sign up and payment process was fast and simple. The instructor was fun and engaging and helpful. Highly recommend this place if you want to get your food hygiene cert.
Joey GanJoey Gan
09:29 24 Apr 22
My sister and I had many questions about the different courses. The staff present including the boss Mr Wee were very patient and friendly to help us. The centre at Toa Payoh was also easy to get to and centre facilities were kept clean and tidy. We have a very good experience.
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06:05 19 Apr 22
The trainer is patient and able to explain food hygiene and safety concept clearly. She demonstrated the hand cleaning techniques, share industry practices and safety standards with participants.A good training indeed.

Coursemology is an online course directory, listing short courses in Singapore to provide information on WSQ courses and SkillsFuture Subsidy to corporates and individuals. We do course listing for training providers in Singapore to improve your employability via skills upgrading and job skills upskilling through skills development courses.

About Us

Training Locations

Toa Payoh Central
Blk 190 Toa Payoh Lorong 6, #02-514 Singapore 310190 (Above KFC)

9142 8897

Jurong East Central
2 Venture Drive, Vision Exchange, #07-23 Singapore 608526

8669 1718

Tampines Central
300 Tampines Avenue 5, NTUC Income Tampines Junction #07-05, Singapore 529653 (Opposite Our Tampines Hub)

8028 6619

Mon to Sun:
8:30am to 6:00pm
Closed on Public Holidays