Google Analytics Course

This image has an empty alt attribute; its file name is Path-181.svg3 Days Course
SkillsFuture Credit Eligible
PSEA and UTAP Eligible

Course Overview

Google Analytics Course

Google Analytics gives you the free tools you need to analyze and better understand your customer for your business. Google Analytics is used to track website performance and collect visitor insights and customer behaviour. It helps organizations determine top sources of user traffic, gauge the success of their marketing activities and campaigns, track goal completions (such as purchases, adding products to carts), discover patterns and trends in user engagement and obtain other visitor information such as demographics.

In  this  2.5  days  course, you will  learn  how  to  utilise  Google Analytics  to decipher consumer trends and behaviours for your website, so that you can engage better with them. We will start from the basic fundamentals of installing Google Analytics based on the best practices, all the way to how you can link Google Ads to Google Analytics so that you are able to maximise the ad budget spent on advertisements and data generated from Google Analytics.

To reinforce the effectiveness of your website, we will also explore how Google Analytics can be used to impact decisions on the structure of the website, and even for customer-driven database marketing campaigns.

Course Title

Making Business Decisions with Google Analytics

Learning Outcome

  • Create and  install Google  Analytics on your website to analyse website’s audience and  onsite  behaviour
  • Interpret data regarding your website’s performance using Google Analytics to optimize  the website for goal conversions

Google Analytics Course

Google Analytics Course Content

Day 1

  • Understand key data measurements in Google Analytics such as demographics, location, behaviour and devices
  • Learn Google Analytics best practices to set goals to monitor and evaluate traffic performance on your website
  • Understand and use Google Tag Manager to manage and improve website tracking analytics such as PDF downloads, link clicks, scrolling behaviour, video activity and form submissions.
  • Understand how to read various Google Analytics Metrics such as audience, acquisition, behaviour and conversions

Day 2

  • Analyze insights  of visitor behavior and optimize your website  for goal conversions
  • Interpret marketing insights about competitors and market benchmarks to improve website performance for better lead / sales conversions
  • Learn how to retrieve and read website traffic data from Google Analytics Reports
  • Learn how to create a Google Analytics account and install Google Analytics to your business website
  • Set up Google Analytics with customized tracking parameters such as installation of tracking code, grouping, setting of goals, linking Google Ads to Google Analytics
  • Learn how to use advanced analytics such as remarketing, advanced segmentation, and custom configurations to further enhance and track ad performance

Day 3

  • Learn how to use Google AdWords Keyword Planner and Google Trends to analyse competitors
  • Written & Practical Assessment

Entry Requirements

  • Aged 21 and above
  • Have basic computer literacy Level 2
  • Have minimum GCE “N”, “O” or “A” Level / NITEC or a diploma qualification and minimum 2 years of working experience;
  • Have an understanding and working knowledge of sales and marketing principles/practices and
  • Have an English language proficiency equivalent of higher of any of the following – GCSE N/O Levels pass in English / WPLN Level 5 / IELTS 5.5 / TOEFL (internet based total) 46-59.


Candidates who complete the course with at least 75% attendance and demonstrate competency during assessment will receive a Certificate of Completion by FirstCom Academy and the SkillsFuture WSQ Statement of Attainment under the National Infocomm Competency Framework (NICF).

Participants who fulfil all requirements will receive a Statement of Attainment (SOA) issued by the SkillsFuture Singapore (SSG).

For information on related courses, please visit Video Production for Social Media and Digital Marketing Courses

Course Feature

Course Feature

UEN: 201734671R
Course Reference Number: TGS-2021006973
Mode Of Training: Part time
Funding Validity Period: 29 Jul 2021 – 28 Jul 2025

Singaporean 40 yrs and above$468.00
Singaporean 21-39 yrs / PR$708.00
Duration3 days (20 hrs)

Available in: English

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