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Google Analytics Course

This image has an empty alt attribute; its file name is Path-181.svg3 Days Course
SkillsFuture Credit
UTAP Eligible

Course Overview

Google Analytics Course

Google Analytics gives you the free tools you need to analyze and better understand your customer for your business. Google Analytics is used to track website performance and collect visitor insights and customer behaviour. It helps organizations determine top sources of user traffic, gauge the success of their marketing activities and campaigns, track goal completions (such as purchases, adding products to carts), discover patterns and trends in user engagement and obtain other visitor information such as demographics.

In  this  2.5  days  course, you will  learn  how  to  utilise  Google Analytics  to decipher consumer trends and behaviours for your website, so that you can engage better with them. We will start from the basic fundamentals of installing Google Analytics based on the best practices, all the way to how you can link Google Ads to Google Analytics so that you are able to maximise the ad budget spent on advertisements and data generated from Google Analytics.

To reinforce the effectiveness of your website, we will also explore how Google Analytics can be used to impact decisions on the structure of the website, and even for customer-driven database marketing campaigns.

Course Title

Making Business Decisions with Google Analytics

Learning Outcome

  • Create and  install Google  Analytics on your website to analyse website’s audience and  onsite  behaviour
  • Interpret data regarding your website’s performance using Google Analytics to optimize  the website for goal conversions

Google Analytics Course

Google Analytics Course Content

Day 1

  • Understand key data measurements in Google Analytics such as demographics, location, behaviour and devices
  • Learn Google Analytics best practices to set goals to monitor and evaluate traffic performance on your website
  • Understand and use Google Tag Manager to manage and improve website tracking analytics such as PDF downloads, link clicks, scrolling behaviour, video activity and form submissions.
  • Understand how to read various Google Analytics Metrics such as audience, acquisition, behaviour and conversions

Day 2

  • Analyze insights  of visitor behavior and optimize your website  for goal conversions
  • Interpret marketing insights about competitors and market benchmarks to improve website performance for better lead / sales conversions
  • Learn how to retrieve and read website traffic data from Google Analytics Reports
  • Learn how to create a Google Analytics account and install Google Analytics to your business website
  • Set up Google Analytics with customized tracking parameters such as installation of tracking code, grouping, setting of goals, linking Google Ads to Google Analytics
  • Learn how to use advanced analytics such as remarketing, advanced segmentation, and custom configurations to further enhance and track ad performance

Day 3

  • Learn how to use Google AdWords Keyword Planner and Google Trends to analyse competitors
  • Written & Practical Assessment

Entry Requirements

  • Aged 21 and above
  • Have basic computer literacy Level 2
  • Have minimum GCE “N”, “O” or “A” Level / NITEC or a diploma qualification and minimum 2 years of working experience;
  • Have an understanding and working knowledge of sales and marketing principles/practices and
  • Have an English language proficiency equivalent of higher of any of the following – GCSE N/O Levels pass in English / WPLN Level 5 / IELTS 5.5 / TOEFL (internet based total) 46-59.

Certification

Candidates who complete the course with at least 75% attendance and demonstrate competency during assessment will receive a Certificate of Completion by FirstCom Academy and the SkillsFuture WSQ Statement of Attainment under the National Infocomm Competency Framework (NICF).

Participants who fulfil all requirements will receive a Statement of Attainment (SOA) issued by the SkillsFuture Singapore (SSG).

For information on related courses, please visit Video Production for Social Media and Digital Marketing Courses

Course Feature

Course Feature

Course Provider: FIRSTCOM ACADEMY PTE. LTD.
UEN: 201734671R
Course Reference Number: TGS-2021006973
Mode Of Training: Part time
Funding Validity Period: 29 Jul 2021 – 28 Jul 2025

FULL COURSE FEE$1,308.00
Singaporean 40 yrs and above$468.00
Singaporean 21-39 yrs / PR$708.00
Duration3 days (20 hrs)

Available in: English

Book Class Now!

Coursemology
4.8
Based on 182 reviews
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Keline jacq14Keline jacq14
09:37 01 Feb 24
Very good course👍👍
Resti YResti Y
09:36 01 Feb 24
Thank you Cikgu Juriah for teaching me patiently and well, it's easy to understand everything you say.
Shafiq ShafiqShafiq Shafiq
09:33 01 Feb 24
Great place to do my food safety course.Kudos to my teacher Ms Juriah for the fun and engaging class👍
Rista RahmanRista Rahman
09:27 01 Feb 24
Our facilitator Mr Anandan is very knowledgeable and got sense of humour. You won’t fall asleep totally. Staff are very helpful especially Wendy and the rest at the reception counter. Recommended ❤️
Ernie RahmanErnie Rahman
07:39 26 Jan 24
Trainer Anandan is friendly and knowledgeable in his teaching in the food safety course. He is approachable and easy going and therefore we don't feel tense at all. Thank you sir! Strongly recommned to attend his classes. He should continue teaching this course at a higher level. He is also a trainer in aircon servicing and car maintenance.
Claudine YeongClaudine Yeong
09:51 24 Jan 24
Ashley is very friendly and clear in her teachings. She gives a lot of real life situations to emphasize the importance of food hygiene and safety.However, Peter who tested the practical part was unreasonable and scolded me when I tried to explain myself for not taking back the plate of cucumbers that I sold to the customer.
Lis ChoeLis Choe
10:37 22 Jan 24
Attended the Food Safety & Hygiene Level 1 course at Toa Payoh on 19 Jan 2024. The class was handled by SHIRLEY WONG (ASHLEY). Thoroughly enjoyed the class. Shirley was not only very clear in her delivery of the course material, but she was a very engaging instructor. Whilst communicating the seriousness of food safety and hygiene, she managed to bring humour and lightness to the class which could otherwise have been boring.Thank you Shirley !!
rachael francisrachael francis
05:31 17 Jan 24
Attended Food and Safety Level 3 and trainer Audrey was very good and clear with her explanation. Very friendly. She's very patient when explaining. Highly recommended. Course centre is also clean and easy to find your way. Convenient as there are many shops located around.
Chicken BruhChicken Bruh
08:03 14 Jan 24
veri gud the cher is very nice explain in all languages
Katherine ChiaKatherine Chia
07:01 14 Jan 24
Swiss LamSwiss Lam
07:00 14 Jan 24
Our instructor, William makes the lesson lively and very informative! I enjoyed it.
azlan Shamanazlan Shaman
05:59 14 Jan 24
This course very useful for me, customer managementEffective WSH LEVEL3Instructor,Jonathan loh is very Good.
Raaj's fun checkRaaj's fun check
05:59 14 Jan 24
This course very useful for me,Customer managementEffectiveness managementWSH level 3Instructor ,Jonathan Lohan is very good
IRENE YUENIRENE YUEN
11:08 09 Jan 24
Attended the Food hygiene level 1 at Toa Payoh outlet. Convenient location & clean environment.Mr Loo Hee Jin is our trainer for the day. Very glad to attend his lesson. He is very professional, knowledgeable & also a very patience trainer. His explanation is clear and direct to the point. Easily understand with his extra example.Attended the class in a relax & comfortable environment.Strongly recommend.
Jessie KhooGanJessie KhooGan
11:54 04 Jan 24
Attended Food Safety Course Level 1 on 4 Jan 2024 and I enjoyed the class throughly. Our trainer - Anandan S/O Ganesan was very knowledgeable and he delivered the training in a very fun and interactive manner. He made the class very interesting and shared real examples which made it easier for individuals to understand with zero knowledge base.The customer service - Ms Alene was very helpful and responsive to my queries. Enrolling for this course was fuss free and she even provided the step by step in submit course claims using skills future credits. I will definitely recommend Coursemology to my circle of friends.Thank you once again for making my learning journey today a fruitful one.
Raine FooRaine Foo
16:21 03 Jan 24
Attended the Food Safety Course Level 1 on 18 Dec 2023. The trainer Mr Loo Hee Jin is very professional and helpful. At times he explained in Mandarin to enable some non-english speaking learners to understand better. Staff at the Reception Desk are very helpful too. Environment is cosy and hot home-made barley drinks are provided during tea-breaks. Recommend this training school at Toa Payoh Central. Thank you.
Loh seng chouLoh seng chou
05:11 07 Nov 23
Staff were friendly and helpful.They took pains in explaining the contents of the coursrA good place to improve myself.
Irene TanIrene Tan
06:21 02 Oct 23
Ms Ashley Shirley wong is a nice and cheerful teacher thanks for class on 01 Oct 23 from 9am to 6pm thank you.I am Irene Tan Lee Peng and I understand everything and really enjoying your lesson so much 🥰 really appreciate 😃.
Ying LimYing Lim
09:41 28 Sep 23
Great place to utilise your Skillsfuture Credit to upskill yourself. Convenient location at Toa Payoh Central, Jurong East Central and Tampines Central!
Ivy TiongIvy Tiong
03:07 15 Jul 23
I wanted to attend Basis Food Hygiene course n has found Coursemology online that allows me to use my Skillfuture Credit to pay for the course fees. $0 from my own pocket. The staff, Wendy is very helpful. With her assistance, I hv no problem with my registration. 👍
SasaSasa
17:30 28 Jun 23
I Attended the Food Hygiene course on 26/06/2023 @ Toa Payoh , course sign up & payment was easy. Trainer Mr Eddy is very friendly , knowledgeable and helpful to ensure everyone of us understand the importance of Cleanliness, Safety in the work. I benefited from this course, highly recommend Coursemology with thumb up 👍
Tee AhwenwenTee Ahwenwen
08:50 26 Feb 23
Ms Ashley Shirley wong is a nice and cheerful teacher thanks for today 26feb23 thank you I am wenyi is teachable teacher and i understand everything and enjoying your lesson so much 😊 really appreciate that.
Ben HanBen Han
18:30 03 Jan 23
Coursemology provides a wide range of massage courses with flexible training schedules..Sales manager , Rachel Lip, assisted me quickly and positively with both my course enquiries as well as the registration of my chosen massage course in a fuss free manner..So for my friends out there...If you are looking to enrol for serious massage courses..Coursemology is your recommended choice...RegardsBen Han
Devaghi ATDevaghi AT
00:35 15 Aug 22
The trainers were very Knowledgeable n conducted the session to participants understanding. Friendly n approachable. Motivational approach during practicals. I benefited from Course. Tq, trainers.
Mohd IqbalMohd Iqbal
09:58 24 May 22
My Food and Hygiene course here was superb! Instructor is very helpful to ensure you understand the importance of Cleanliness and Safety in the kitchen. I highly recommend Coursemology.
MattMatt
02:58 12 May 22
Attended the Food Hygiene course at vision exchange. The course sign up and payment process was fast and simple. The instructor was fun and engaging and helpful. Highly recommend this place if you want to get your food hygiene cert.
Joey GanJoey Gan
09:29 24 Apr 22
My sister and I had many questions about the different courses. The staff present including the boss Mr Wee were very patient and friendly to help us. The centre at Toa Payoh was also easy to get to and centre facilities were kept clean and tidy. We have a very good experience.
ting siongting siong
06:05 19 Apr 22
The trainer is patient and able to explain food hygiene and safety concept clearly. She demonstrated the hand cleaning techniques, share industry practices and safety standards with participants.A good training indeed.
Keline jacq14Keline jacq14
09:37 01 Feb 24
Very good course👍👍
Resti YResti Y
09:36 01 Feb 24
Thank you Cikgu Juriah for teaching me patiently and well, it's easy to understand everything you say.
Shafiq ShafiqShafiq Shafiq
09:33 01 Feb 24
Great place to do my food safety course.Kudos to my teacher Ms Juriah for the fun and engaging class👍
Rista RahmanRista Rahman
09:27 01 Feb 24
Our facilitator Mr Anandan is very knowledgeable and got sense of humour. You won’t fall asleep totally. Staff are very helpful especially Wendy and the rest at the reception counter. Recommended ❤️
Ernie RahmanErnie Rahman
07:39 26 Jan 24
Trainer Anandan is friendly and knowledgeable in his teaching in the food safety course. He is approachable and easy going and therefore we don't feel tense at all. Thank you sir! Strongly recommned to attend his classes. He should continue teaching this course at a higher level. He is also a trainer in aircon servicing and car maintenance.
Claudine YeongClaudine Yeong
09:51 24 Jan 24
Ashley is very friendly and clear in her teachings. She gives a lot of real life situations to emphasize the importance of food hygiene and safety.However, Peter who tested the practical part was unreasonable and scolded me when I tried to explain myself for not taking back the plate of cucumbers that I sold to the customer.
Lis ChoeLis Choe
10:37 22 Jan 24
Attended the Food Safety & Hygiene Level 1 course at Toa Payoh on 19 Jan 2024. The class was handled by SHIRLEY WONG (ASHLEY). Thoroughly enjoyed the class. Shirley was not only very clear in her delivery of the course material, but she was a very engaging instructor. Whilst communicating the seriousness of food safety and hygiene, she managed to bring humour and lightness to the class which could otherwise have been boring.Thank you Shirley !!
rachael francisrachael francis
05:31 17 Jan 24
Attended Food and Safety Level 3 and trainer Audrey was very good and clear with her explanation. Very friendly. She's very patient when explaining. Highly recommended. Course centre is also clean and easy to find your way. Convenient as there are many shops located around.
Chicken BruhChicken Bruh
08:03 14 Jan 24
veri gud the cher is very nice explain in all languages
Katherine ChiaKatherine Chia
07:01 14 Jan 24
Swiss LamSwiss Lam
07:00 14 Jan 24
Our instructor, William makes the lesson lively and very informative! I enjoyed it.
azlan Shamanazlan Shaman
05:59 14 Jan 24
This course very useful for me, customer managementEffective WSH LEVEL3Instructor,Jonathan loh is very Good.
Raaj's fun checkRaaj's fun check
05:59 14 Jan 24
This course very useful for me,Customer managementEffectiveness managementWSH level 3Instructor ,Jonathan Lohan is very good
IRENE YUENIRENE YUEN
11:08 09 Jan 24
Attended the Food hygiene level 1 at Toa Payoh outlet. Convenient location & clean environment.Mr Loo Hee Jin is our trainer for the day. Very glad to attend his lesson. He is very professional, knowledgeable & also a very patience trainer. His explanation is clear and direct to the point. Easily understand with his extra example.Attended the class in a relax & comfortable environment.Strongly recommend.
Jessie KhooGanJessie KhooGan
11:54 04 Jan 24
Attended Food Safety Course Level 1 on 4 Jan 2024 and I enjoyed the class throughly. Our trainer - Anandan S/O Ganesan was very knowledgeable and he delivered the training in a very fun and interactive manner. He made the class very interesting and shared real examples which made it easier for individuals to understand with zero knowledge base.The customer service - Ms Alene was very helpful and responsive to my queries. Enrolling for this course was fuss free and she even provided the step by step in submit course claims using skills future credits. I will definitely recommend Coursemology to my circle of friends.Thank you once again for making my learning journey today a fruitful one.
Raine FooRaine Foo
16:21 03 Jan 24
Attended the Food Safety Course Level 1 on 18 Dec 2023. The trainer Mr Loo Hee Jin is very professional and helpful. At times he explained in Mandarin to enable some non-english speaking learners to understand better. Staff at the Reception Desk are very helpful too. Environment is cosy and hot home-made barley drinks are provided during tea-breaks. Recommend this training school at Toa Payoh Central. Thank you.
Loh seng chouLoh seng chou
05:11 07 Nov 23
Staff were friendly and helpful.They took pains in explaining the contents of the coursrA good place to improve myself.
Irene TanIrene Tan
06:21 02 Oct 23
Ms Ashley Shirley wong is a nice and cheerful teacher thanks for class on 01 Oct 23 from 9am to 6pm thank you.I am Irene Tan Lee Peng and I understand everything and really enjoying your lesson so much 🥰 really appreciate 😃.
Ying LimYing Lim
09:41 28 Sep 23
Great place to utilise your Skillsfuture Credit to upskill yourself. Convenient location at Toa Payoh Central, Jurong East Central and Tampines Central!
Ivy TiongIvy Tiong
03:07 15 Jul 23
I wanted to attend Basis Food Hygiene course n has found Coursemology online that allows me to use my Skillfuture Credit to pay for the course fees. $0 from my own pocket. The staff, Wendy is very helpful. With her assistance, I hv no problem with my registration. 👍
SasaSasa
17:30 28 Jun 23
I Attended the Food Hygiene course on 26/06/2023 @ Toa Payoh , course sign up & payment was easy. Trainer Mr Eddy is very friendly , knowledgeable and helpful to ensure everyone of us understand the importance of Cleanliness, Safety in the work. I benefited from this course, highly recommend Coursemology with thumb up 👍
Tee AhwenwenTee Ahwenwen
08:50 26 Feb 23
Ms Ashley Shirley wong is a nice and cheerful teacher thanks for today 26feb23 thank you I am wenyi is teachable teacher and i understand everything and enjoying your lesson so much 😊 really appreciate that.
Ben HanBen Han
18:30 03 Jan 23
Coursemology provides a wide range of massage courses with flexible training schedules..Sales manager , Rachel Lip, assisted me quickly and positively with both my course enquiries as well as the registration of my chosen massage course in a fuss free manner..So for my friends out there...If you are looking to enrol for serious massage courses..Coursemology is your recommended choice...RegardsBen Han
Devaghi ATDevaghi AT
00:35 15 Aug 22
The trainers were very Knowledgeable n conducted the session to participants understanding. Friendly n approachable. Motivational approach during practicals. I benefited from Course. Tq, trainers.
Mohd IqbalMohd Iqbal
09:58 24 May 22
My Food and Hygiene course here was superb! Instructor is very helpful to ensure you understand the importance of Cleanliness and Safety in the kitchen. I highly recommend Coursemology.
MattMatt
02:58 12 May 22
Attended the Food Hygiene course at vision exchange. The course sign up and payment process was fast and simple. The instructor was fun and engaging and helpful. Highly recommend this place if you want to get your food hygiene cert.
Joey GanJoey Gan
09:29 24 Apr 22
My sister and I had many questions about the different courses. The staff present including the boss Mr Wee were very patient and friendly to help us. The centre at Toa Payoh was also easy to get to and centre facilities were kept clean and tidy. We have a very good experience.
ting siongting siong
06:05 19 Apr 22
The trainer is patient and able to explain food hygiene and safety concept clearly. She demonstrated the hand cleaning techniques, share industry practices and safety standards with participants.A good training indeed.
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