Google Analytics Course

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Course Overview

Google Analytics Course

Google Analytics gives you the free tools you need to analyze and better understand your customer for your business. Google Analytics is used to track website performance and collect visitor insights and customer behaviour. It helps organizations determine top sources of user traffic, gauge the success of their marketing activities and campaigns, track goal completions (such as purchases, adding products to carts), discover patterns and trends in user engagement and obtain other visitor information such as demographics.

In  this  2.5  days  course, you will  learn  how  to  utilise  Google Analytics  to decipher consumer trends and behaviours for your website, so that you can engage better with them. We will start from the basic fundamentals of installing Google Analytics based on the best practices, all the way to how you can link Google Ads to Google Analytics so that you are able to maximise the ad budget spent on advertisements and data generated from Google Analytics.

To reinforce the effectiveness of your website, we will also explore how Google Analytics can be used to impact decisions on the structure of the website, and even for customer-driven database marketing campaigns.

Course Title

Making Business Decisions with Google Analytics

Learning Outcome

  • Create and  install Google  Analytics on your website to analyse website’s audience and  onsite  behaviour
  • Interpret data regarding your website’s performance using Google Analytics to optimize  the website for goal conversions

Google Analytics Course

Google Analytics Course Content

Day 1

  • Understand key data measurements in Google Analytics such as demographics, location, behaviour and devices
  • Learn Google Analytics best practices to set goals to monitor and evaluate traffic performance on your website
  • Understand and use Google Tag Manager to manage and improve website tracking analytics such as PDF downloads, link clicks, scrolling behaviour, video activity and form submissions.
  • Understand how to read various Google Analytics Metrics such as audience, acquisition, behaviour and conversions

Day 2

  • Analyze insights  of visitor behavior and optimize your website  for goal conversions
  • Interpret marketing insights about competitors and market benchmarks to improve website performance for better lead / sales conversions
  • Learn how to retrieve and read website traffic data from Google Analytics Reports
  • Learn how to create a Google Analytics account and install Google Analytics to your business website
  • Set up Google Analytics with customized tracking parameters such as installation of tracking code, grouping, setting of goals, linking Google Ads to Google Analytics
  • Learn how to use advanced analytics such as remarketing, advanced segmentation, and custom configurations to further enhance and track ad performance

Day 3

  • Learn how to use Google AdWords Keyword Planner and Google Trends to analyse competitors
  • Written & Practical Assessment

Entry Requirements

  • Aged 21 and above
  • Have basic computer literacy Level 2
  • Have minimum GCE “N”, “O” or “A” Level / NITEC or a diploma qualification and minimum 2 years of working experience;
  • Have an understanding and working knowledge of sales and marketing principles/practices and
  • Have an English language proficiency equivalent of higher of any of the following – GCSE N/O Levels pass in English / WPLN Level 5 / IELTS 5.5 / TOEFL (internet based total) 46-59.


Candidates who complete the course with at least 75% attendance and demonstrate competency during assessment will receive a Certificate of Completion by FirstCom Academy and the SkillsFuture WSQ Statement of Attainment under the National Infocomm Competency Framework (NICF).

Participants who fulfil all requirements will receive a Statement of Attainment (SOA) issued by the SkillsFuture Singapore (SSG).

For information on related courses, please visit Video Production for Social Media and Digital Marketing Courses

Course Feature

Course Feature

UEN: 201734671R
Course Reference Number: TGS-2021006973
Mode Of Training: Part time
Funding Validity Period: 29 Jul 2021 – 28 Jul 2023

Google Analytics Course

Singaporean 40 yrs and above$418.00
Singaporean 21-39 yrs / PR$638.00
Duration3 days (20 hrs)

Available in: English

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Tee AhwenwenTee Ahwenwen
08:50 26 Feb 23
Ms Ashley Shirley wong is a nice and cheerful teacher thanks for today 26feb23 thank you I am wenyi is teachable teacher and i understand everything and enjoying your lesson so much 😊 really appreciate that.
Ben HanBen Han
18:30 03 Jan 23
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Devaghi ATDevaghi AT
00:35 15 Aug 22
The trainers were very Knowledgeable n conducted the session to participants understanding. Friendly n approachable. Motivational approach during practicals. I benefited from Course. Tq, trainers.
Mohd IqbalMohd Iqbal
09:58 24 May 22
My Food and Hygiene course here was superb! Instructor is very helpful to ensure you understand the importance of Cleanliness and Safety in the kitchen. I highly recommend Coursemology.
02:58 12 May 22
Attended the Food Hygiene course at vision exchange. The course sign up and payment process was fast and simple. The instructor was fun and engaging and helpful. Highly recommend this place if you want to get your food hygiene cert.
Joey GanJoey Gan
09:29 24 Apr 22
My sister and I had many questions about the different courses. The staff present including the boss Mr Wee were very patient and friendly to help us. The centre at Toa Payoh was also easy to get to and centre facilities were kept clean and tidy. We have a very good experience.
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06:05 19 Apr 22
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Coursemology is an online course directory, listing short courses in Singapore to provide information on WSQ courses and SkillsFuture Subsidy to corporates and individuals. We do course listing for training providers in Singapore to improve your employability via skills upgrading and job skills upskilling through skills development courses.

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Olympus Learning Academy

Blk 190 Toa Payoh Lorong 6, #02-514
Singapore 310190

2 Venture Drive Vision Exchange, #07-23 Singapore 608526

NTUC Income Tampines Junction, 300 Tampines Avenue 5 (Opposite Our Tampines Hub) #07-05 Singapore 529653

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