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How to Run Successful Facebook/Instagram Ad Campaigns to Increase your Sales Revenue

This image has an empty alt attribute; its file name is Path-181.svg3 Days Course
SkillsFuture Credit
UTAP Eligible

Course Overview

Facebook Advertising

Facebook Ads course (Facebook Ads or Facebook Ads campaign) teaches you a series of ad sets and ads that aim to accomplish a single objective, such as generating leads or increasing the number of app installs.  At the campaign level, you’ll choose an ad objective to define your goals. Your objective is your purpose for advertising and you can only choose one for each campaign.

For example, if you choose the Traffic objective, your ad will be optimised to get people to visit a destination on or off Facebook, such as a website, app or Messenger conversation.

We see advertisements while browsing through social media platforms all the time, but do you know that there are multiple advertisement formats which can help you to fulfill different marketing objectives? Facebook advertisements are more than just image or video advertisements, and we will be exploring all about the techniques which you can master quickly to your advantage in this 2.5 days course.

We will first explore best practices for setting up the Facebook Ad Manager before diving into the various advertisement formats such as Photo, Video, Collection and Messenger Advertisements and how to create them for different marketing purposes.

Apart from this, Facebook also provides reports for you to determine the effectiveness of your advertisements, and we will also explore how to analyse the statistics which can be retrieved, and how you can maximise these information to run optimisation campaigns such as A/B split testing and even remarketing campaigns to reach out to your target audience.

Course Title

How to Run Successful Facebook Ad Campaign to Increase your Sales Revenue

Course Outcome

  • Learn how to use free productivity software such as Facebook Business Manager and Facebook Ads
  • Manager to manage ad campaigns effectively
  • Learn  the do’s and  don’ts when  running  Facebook ad campaigns
  • Plan, set-up, implement and evaluate effective Facebook ad campaigns with maximised
  • Return-Of-Investment (ROI)

How to Run Successful Facebook/Instagram Ad Campaigns to Increase your Sales Revenue

Course Content

Day 1

  • Determining the effectiveness of your advertisement campaign with metrics such as Reach, Impressions, Click Through-Rate, Conversion Rate
  • Understand Facebook’s regulations for running advertisements
  • Understand advertisement placements on Facebook and where you should appear to reach out to your target audience
  • Understand advertisement formats available and how to maximise them to reach your business objectives

Day 2

  • Learn best practices for setting up Facebook Ad Manager Account to start running advertisements
  • Find out what advertisements your competitors are running via Facebook Page Transparency
  • Learn how to start running your advertisement campaign on Facebook
  • Learn about the importance of Facebook Ad Pixel and how to install it on your website
  • Analyse and interpret data from reports provided by Facebook
  • Protect your advertising budget by identifying low-performing advertisements and implement optimisation techniques to generate better results
  • Learn how to use the data generated from previous ad campaigns to improve on the next set of advertising campaigns

Day 3

  • Written and Practical Assessment

Entry Requirements

  • Aged 21 and above
  • Have basic computer literacy Level 2
  • Have minimum GCE “N”, “O” or “A” Level / NITEC or a diploma qualification and minimum 2 years of working experience;
  • Have an understanding and working knowledge of sales and marketing principles/practices and
  • Have an English language proficiency equivalent of higher of any of the following – GCSE N/O Levels pass in English / WPLN Level 5 / IELTS 5.5 / TOEFL (internet based total) 46-59.

Certification

Candidates who complete the course with at least 75% attendance and demonstrate competency during assessment will receive a Certificate of Completion by FirstCom Academy and the SkillsFuture WSQ Statement of Attainment under the National Infocomm Competency Framework (NICF).

Participants who fulfil all requirements will receive a Statement of Attainment (SOA) issued by the SkillsFuture Singapore (SSG).

For information on related courses, please visit Video Production for Social Media and   Digital Marketing Courses

Course Feature

Course Feature

Course Provider: FIRSTCOM ACADEMY PTE. LTD.
UEN: 201734671R
Course Reference Number: TGS-2021007092
Mode Of Training: Part time
Funding Validity Period: 30 Jul 2021 – 29 Jul 2025

FULL COURSE FEE$1,308.00
Singaporean 40 yrs and above$468.00
Singaporean 21-39 yrs / PR$708.00
Duration3 Days

Available in: English

Book Class Now!

Coursemology
4.8
Based on 182 reviews
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Keline jacq14Keline jacq14
09:37 01 Feb 24
Very good course👍👍
Resti YResti Y
09:36 01 Feb 24
Thank you Cikgu Juriah for teaching me patiently and well, it's easy to understand everything you say.
Shafiq ShafiqShafiq Shafiq
09:33 01 Feb 24
Great place to do my food safety course.Kudos to my teacher Ms Juriah for the fun and engaging class👍
Rista RahmanRista Rahman
09:27 01 Feb 24
Our facilitator Mr Anandan is very knowledgeable and got sense of humour. You won’t fall asleep totally. Staff are very helpful especially Wendy and the rest at the reception counter. Recommended ❤️
Ernie RahmanErnie Rahman
07:39 26 Jan 24
Trainer Anandan is friendly and knowledgeable in his teaching in the food safety course. He is approachable and easy going and therefore we don't feel tense at all. Thank you sir! Strongly recommned to attend his classes. He should continue teaching this course at a higher level. He is also a trainer in aircon servicing and car maintenance.
Claudine YeongClaudine Yeong
09:51 24 Jan 24
Ashley is very friendly and clear in her teachings. She gives a lot of real life situations to emphasize the importance of food hygiene and safety.However, Peter who tested the practical part was unreasonable and scolded me when I tried to explain myself for not taking back the plate of cucumbers that I sold to the customer.
Lis ChoeLis Choe
10:37 22 Jan 24
Attended the Food Safety & Hygiene Level 1 course at Toa Payoh on 19 Jan 2024. The class was handled by SHIRLEY WONG (ASHLEY). Thoroughly enjoyed the class. Shirley was not only very clear in her delivery of the course material, but she was a very engaging instructor. Whilst communicating the seriousness of food safety and hygiene, she managed to bring humour and lightness to the class which could otherwise have been boring.Thank you Shirley !!
rachael francisrachael francis
05:31 17 Jan 24
Attended Food and Safety Level 3 and trainer Audrey was very good and clear with her explanation. Very friendly. She's very patient when explaining. Highly recommended. Course centre is also clean and easy to find your way. Convenient as there are many shops located around.
Chicken BruhChicken Bruh
08:03 14 Jan 24
veri gud the cher is very nice explain in all languages
Katherine ChiaKatherine Chia
07:01 14 Jan 24
Swiss LamSwiss Lam
07:00 14 Jan 24
Our instructor, William makes the lesson lively and very informative! I enjoyed it.
azlan Shamanazlan Shaman
05:59 14 Jan 24
This course very useful for me, customer managementEffective WSH LEVEL3Instructor,Jonathan loh is very Good.
Raaj's fun checkRaaj's fun check
05:59 14 Jan 24
This course very useful for me,Customer managementEffectiveness managementWSH level 3Instructor ,Jonathan Lohan is very good
IRENE YUENIRENE YUEN
11:08 09 Jan 24
Attended the Food hygiene level 1 at Toa Payoh outlet. Convenient location & clean environment.Mr Loo Hee Jin is our trainer for the day. Very glad to attend his lesson. He is very professional, knowledgeable & also a very patience trainer. His explanation is clear and direct to the point. Easily understand with his extra example.Attended the class in a relax & comfortable environment.Strongly recommend.
Jessie KhooGanJessie KhooGan
11:54 04 Jan 24
Attended Food Safety Course Level 1 on 4 Jan 2024 and I enjoyed the class throughly. Our trainer - Anandan S/O Ganesan was very knowledgeable and he delivered the training in a very fun and interactive manner. He made the class very interesting and shared real examples which made it easier for individuals to understand with zero knowledge base.The customer service - Ms Alene was very helpful and responsive to my queries. Enrolling for this course was fuss free and she even provided the step by step in submit course claims using skills future credits. I will definitely recommend Coursemology to my circle of friends.Thank you once again for making my learning journey today a fruitful one.
Raine FooRaine Foo
16:21 03 Jan 24
Attended the Food Safety Course Level 1 on 18 Dec 2023. The trainer Mr Loo Hee Jin is very professional and helpful. At times he explained in Mandarin to enable some non-english speaking learners to understand better. Staff at the Reception Desk are very helpful too. Environment is cosy and hot home-made barley drinks are provided during tea-breaks. Recommend this training school at Toa Payoh Central. Thank you.
Loh seng chouLoh seng chou
05:11 07 Nov 23
Staff were friendly and helpful.They took pains in explaining the contents of the coursrA good place to improve myself.
Irene TanIrene Tan
06:21 02 Oct 23
Ms Ashley Shirley wong is a nice and cheerful teacher thanks for class on 01 Oct 23 from 9am to 6pm thank you.I am Irene Tan Lee Peng and I understand everything and really enjoying your lesson so much 🥰 really appreciate 😃.
Ying LimYing Lim
09:41 28 Sep 23
Great place to utilise your Skillsfuture Credit to upskill yourself. Convenient location at Toa Payoh Central, Jurong East Central and Tampines Central!
Ivy TiongIvy Tiong
03:07 15 Jul 23
I wanted to attend Basis Food Hygiene course n has found Coursemology online that allows me to use my Skillfuture Credit to pay for the course fees. $0 from my own pocket. The staff, Wendy is very helpful. With her assistance, I hv no problem with my registration. 👍
SasaSasa
17:30 28 Jun 23
I Attended the Food Hygiene course on 26/06/2023 @ Toa Payoh , course sign up & payment was easy. Trainer Mr Eddy is very friendly , knowledgeable and helpful to ensure everyone of us understand the importance of Cleanliness, Safety in the work. I benefited from this course, highly recommend Coursemology with thumb up 👍
Tee AhwenwenTee Ahwenwen
08:50 26 Feb 23
Ms Ashley Shirley wong is a nice and cheerful teacher thanks for today 26feb23 thank you I am wenyi is teachable teacher and i understand everything and enjoying your lesson so much 😊 really appreciate that.
Ben HanBen Han
18:30 03 Jan 23
Coursemology provides a wide range of massage courses with flexible training schedules..Sales manager , Rachel Lip, assisted me quickly and positively with both my course enquiries as well as the registration of my chosen massage course in a fuss free manner..So for my friends out there...If you are looking to enrol for serious massage courses..Coursemology is your recommended choice...RegardsBen Han
Devaghi ATDevaghi AT
00:35 15 Aug 22
The trainers were very Knowledgeable n conducted the session to participants understanding. Friendly n approachable. Motivational approach during practicals. I benefited from Course. Tq, trainers.
Mohd IqbalMohd Iqbal
09:58 24 May 22
My Food and Hygiene course here was superb! Instructor is very helpful to ensure you understand the importance of Cleanliness and Safety in the kitchen. I highly recommend Coursemology.
MattMatt
02:58 12 May 22
Attended the Food Hygiene course at vision exchange. The course sign up and payment process was fast and simple. The instructor was fun and engaging and helpful. Highly recommend this place if you want to get your food hygiene cert.
Joey GanJoey Gan
09:29 24 Apr 22
My sister and I had many questions about the different courses. The staff present including the boss Mr Wee were very patient and friendly to help us. The centre at Toa Payoh was also easy to get to and centre facilities were kept clean and tidy. We have a very good experience.
ting siongting siong
06:05 19 Apr 22
The trainer is patient and able to explain food hygiene and safety concept clearly. She demonstrated the hand cleaning techniques, share industry practices and safety standards with participants.A good training indeed.
Keline jacq14Keline jacq14
09:37 01 Feb 24
Very good course👍👍
Resti YResti Y
09:36 01 Feb 24
Thank you Cikgu Juriah for teaching me patiently and well, it's easy to understand everything you say.
Shafiq ShafiqShafiq Shafiq
09:33 01 Feb 24
Great place to do my food safety course.Kudos to my teacher Ms Juriah for the fun and engaging class👍
Rista RahmanRista Rahman
09:27 01 Feb 24
Our facilitator Mr Anandan is very knowledgeable and got sense of humour. You won’t fall asleep totally. Staff are very helpful especially Wendy and the rest at the reception counter. Recommended ❤️
Ernie RahmanErnie Rahman
07:39 26 Jan 24
Trainer Anandan is friendly and knowledgeable in his teaching in the food safety course. He is approachable and easy going and therefore we don't feel tense at all. Thank you sir! Strongly recommned to attend his classes. He should continue teaching this course at a higher level. He is also a trainer in aircon servicing and car maintenance.
Claudine YeongClaudine Yeong
09:51 24 Jan 24
Ashley is very friendly and clear in her teachings. She gives a lot of real life situations to emphasize the importance of food hygiene and safety.However, Peter who tested the practical part was unreasonable and scolded me when I tried to explain myself for not taking back the plate of cucumbers that I sold to the customer.
Lis ChoeLis Choe
10:37 22 Jan 24
Attended the Food Safety & Hygiene Level 1 course at Toa Payoh on 19 Jan 2024. The class was handled by SHIRLEY WONG (ASHLEY). Thoroughly enjoyed the class. Shirley was not only very clear in her delivery of the course material, but she was a very engaging instructor. Whilst communicating the seriousness of food safety and hygiene, she managed to bring humour and lightness to the class which could otherwise have been boring.Thank you Shirley !!
rachael francisrachael francis
05:31 17 Jan 24
Attended Food and Safety Level 3 and trainer Audrey was very good and clear with her explanation. Very friendly. She's very patient when explaining. Highly recommended. Course centre is also clean and easy to find your way. Convenient as there are many shops located around.
Chicken BruhChicken Bruh
08:03 14 Jan 24
veri gud the cher is very nice explain in all languages
Katherine ChiaKatherine Chia
07:01 14 Jan 24
Swiss LamSwiss Lam
07:00 14 Jan 24
Our instructor, William makes the lesson lively and very informative! I enjoyed it.
azlan Shamanazlan Shaman
05:59 14 Jan 24
This course very useful for me, customer managementEffective WSH LEVEL3Instructor,Jonathan loh is very Good.
Raaj's fun checkRaaj's fun check
05:59 14 Jan 24
This course very useful for me,Customer managementEffectiveness managementWSH level 3Instructor ,Jonathan Lohan is very good
IRENE YUENIRENE YUEN
11:08 09 Jan 24
Attended the Food hygiene level 1 at Toa Payoh outlet. Convenient location & clean environment.Mr Loo Hee Jin is our trainer for the day. Very glad to attend his lesson. He is very professional, knowledgeable & also a very patience trainer. His explanation is clear and direct to the point. Easily understand with his extra example.Attended the class in a relax & comfortable environment.Strongly recommend.
Jessie KhooGanJessie KhooGan
11:54 04 Jan 24
Attended Food Safety Course Level 1 on 4 Jan 2024 and I enjoyed the class throughly. Our trainer - Anandan S/O Ganesan was very knowledgeable and he delivered the training in a very fun and interactive manner. He made the class very interesting and shared real examples which made it easier for individuals to understand with zero knowledge base.The customer service - Ms Alene was very helpful and responsive to my queries. Enrolling for this course was fuss free and she even provided the step by step in submit course claims using skills future credits. I will definitely recommend Coursemology to my circle of friends.Thank you once again for making my learning journey today a fruitful one.
Raine FooRaine Foo
16:21 03 Jan 24
Attended the Food Safety Course Level 1 on 18 Dec 2023. The trainer Mr Loo Hee Jin is very professional and helpful. At times he explained in Mandarin to enable some non-english speaking learners to understand better. Staff at the Reception Desk are very helpful too. Environment is cosy and hot home-made barley drinks are provided during tea-breaks. Recommend this training school at Toa Payoh Central. Thank you.
Loh seng chouLoh seng chou
05:11 07 Nov 23
Staff were friendly and helpful.They took pains in explaining the contents of the coursrA good place to improve myself.
Irene TanIrene Tan
06:21 02 Oct 23
Ms Ashley Shirley wong is a nice and cheerful teacher thanks for class on 01 Oct 23 from 9am to 6pm thank you.I am Irene Tan Lee Peng and I understand everything and really enjoying your lesson so much 🥰 really appreciate 😃.
Ying LimYing Lim
09:41 28 Sep 23
Great place to utilise your Skillsfuture Credit to upskill yourself. Convenient location at Toa Payoh Central, Jurong East Central and Tampines Central!
Ivy TiongIvy Tiong
03:07 15 Jul 23
I wanted to attend Basis Food Hygiene course n has found Coursemology online that allows me to use my Skillfuture Credit to pay for the course fees. $0 from my own pocket. The staff, Wendy is very helpful. With her assistance, I hv no problem with my registration. 👍
SasaSasa
17:30 28 Jun 23
I Attended the Food Hygiene course on 26/06/2023 @ Toa Payoh , course sign up & payment was easy. Trainer Mr Eddy is very friendly , knowledgeable and helpful to ensure everyone of us understand the importance of Cleanliness, Safety in the work. I benefited from this course, highly recommend Coursemology with thumb up 👍
Tee AhwenwenTee Ahwenwen
08:50 26 Feb 23
Ms Ashley Shirley wong is a nice and cheerful teacher thanks for today 26feb23 thank you I am wenyi is teachable teacher and i understand everything and enjoying your lesson so much 😊 really appreciate that.
Ben HanBen Han
18:30 03 Jan 23
Coursemology provides a wide range of massage courses with flexible training schedules..Sales manager , Rachel Lip, assisted me quickly and positively with both my course enquiries as well as the registration of my chosen massage course in a fuss free manner..So for my friends out there...If you are looking to enrol for serious massage courses..Coursemology is your recommended choice...RegardsBen Han
Devaghi ATDevaghi AT
00:35 15 Aug 22
The trainers were very Knowledgeable n conducted the session to participants understanding. Friendly n approachable. Motivational approach during practicals. I benefited from Course. Tq, trainers.
Mohd IqbalMohd Iqbal
09:58 24 May 22
My Food and Hygiene course here was superb! Instructor is very helpful to ensure you understand the importance of Cleanliness and Safety in the kitchen. I highly recommend Coursemology.
MattMatt
02:58 12 May 22
Attended the Food Hygiene course at vision exchange. The course sign up and payment process was fast and simple. The instructor was fun and engaging and helpful. Highly recommend this place if you want to get your food hygiene cert.
Joey GanJoey Gan
09:29 24 Apr 22
My sister and I had many questions about the different courses. The staff present including the boss Mr Wee were very patient and friendly to help us. The centre at Toa Payoh was also easy to get to and centre facilities were kept clean and tidy. We have a very good experience.
ting siongting siong
06:05 19 Apr 22
The trainer is patient and able to explain food hygiene and safety concept clearly. She demonstrated the hand cleaning techniques, share industry practices and safety standards with participants.A good training indeed.
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