Maximise Digital Marketing Impact with Content Strategies

This image has an empty alt attribute; its file name is Path-181.svg3 Days Course
SkillsFuture Credit
UTAP Eligible

Course Overview

Maximise Digital Marketing Impact with Content Strategies

Learn the smart way to conceptualize and create engaging content that resonates with your audience!

Embrace the power of AI with tools like ChatGPT for generating text-based articles and Bing Image Creator for crafting striking images, learning how to integrate these technologies into your content creation process. Understand not just the capabilities but also the limitations and ethical considerations of using AI in your content strategy, enabling you to execute with proficiency and responsibility.

Whether you are aiming to build a new content strategy from the ground up or refine an existing one, this 2.5 days course equips you with the knowledge to develop, implement, and manage your content strategy effectively.

Course Title

Maximise Digital Marketing Impact with Content Strategies

Hands-on Learning Activities

By the end of this course, learners will learn to:

  • AI Content Creation via ChatGPT & Bing Image Creator: Use AI tools effectively to create text articles and images instantly via text prompts
  • Content Strategy Development: Engage in hands-on activities to develop a content strategy
  • Digital Brand Storytelling: Explore the art of digital brand storytelling and its role in creating engaging content

Maximise Digital Marketing Impact with Content Strategies

Course Outline

  • Understand the different types of content available from videos to podcasts, infographics, articles and more.
  • Learn best practices and optimal workflows to create original content on a consistent basis.
  • Understand best practices when it comes to publishing and sharing different types of content.
  • Learn how to incorporate AI tools such as ChatGPT and Bing Image Creator to create text articles and images.
  • Know how to develop, implement and manage a new content strategy from scratch or improve existing strategy.
  • Understand AI capabilities, limitations and guidelines for effective content strategy execution

Skills Acquired

  • Content Strategy Development & Implementation: Develop effective content strategies that align with organisational goals
  • Content Calendar Planning Expertise: Develop expertise in planning and organising content calendars
  • Content Conceptualisation, Creation & Publishing: Conceptualise and create engaging content across different formats, such as videos, infographics, & social
    media posts
  • Knowledge of Legal Compliance & Requirements: Gain knowledge of legal compliance related to content
  • Content Performance Analysis & Improvement: Analyse content performance using relevant metrics & analytics tools

For information on related courses, please visit Video Production for Social Media, Facebook Advertising Course and Digital Marketing Courses.

Course Feature

Course Feature

Course Provider: Firstcom Academy Pte Ltd
UEN: 201734671R
Course Reference Number: TGS-2023038893
Mode Of Training: Classroom
Funding Validity Period: 9 Oct 2023 to 8 Oct 2025

Singaporean 40 yrs and above$468.00
Singaporean 21-39 yrs / PR$708.00
Duration2.5 days
(20 hours)

Available in: English

Book Class Now!